Techcombank Marketing Director will participate in dialogue at Asia's leading brand forum

The event, themed 'The Brand Frontier: Asia's Rise to Global Dominance', brings together leading regional brands, influential policymakers and businesses shaping Asia's economic future.

Techcombank is the only representative of the Vietnamese banking industry to attend the event, sharing the story of the journey to build internal strength for the brand based on indigenous cultural values with the DNA of Vietnamese people and how to transform those values into competitive advantages in global integration, creating outstanding values for customers, the community & contributing to the development of the country with the aspiration to elevate Vietnam's position on the regional map.

With Asian brands on the rise, with ambitions to set global standards, Brand Finance’s Brand Forum is shaping up to be a highly influential event in the region. The event will include panel discussions on some of the most pressing topics facing brands today, such as (1) How modern Asian culture is shaping the global brand narrative; (2) Localizing branded products for diverse markets; (3) The pace and direction of innovation in Asia; (4) The role of business ethics and sustainability in building trusted brands.

More than just a celebration, the event will be a platform for dialogue, learning and networking with brand leaders from across the region.

Techcombank Marketing Director - Ms. Thai Minh Diem Tu, the only Vietnamese CMO to be included in the top 50 CMOs Power List for 2 consecutive years, will participate in the discussion session with the topic " Building an Asian brand: From cultural identity to global position ". With the experience and unique brand story from Techcombank with a 33-year journey to become the top brand in Vietnam, with a brand value of over 1.6 billion USD, the sharing from Techcombank's representative will provide in-depth perspectives on the reality, challenges and necessary requirements in shaping a global brand in the next phase.

As a Bank that always aims for international standards, pioneering in redefining new generation financial banking products and services, with a comprehensive digital transformation strategy focusing on data and talent, Techcombank is a brand associated with a national vision in Vietnam's impressive new development phase, contributing to bringing Vietnam to the regional and international level.

In the context of the world looking for development models based on identity, brands like Techcombank are considered to be impressive highlights in the balance between preserving heritage values and transforming those values into brand strength. Together with the leading Asian brands at the forum, Techcombank is expected to have and will strongly participate in the journey of 'going global'.

According to Brand Finance data, it is expected that by 2025, Vietnam will have 5 most valuable brands in the TOP ASEAN 500 and Techcombank will be one of those 5 excellent brands.

Stay tuned for the event's insights - where the story of Vietnamese brands in the larger Asian landscape: identity, innovation and global ambition, will be shared through globally renowned leaders.

Source: https://vtv.vn/giam-doc-khoi-tiep-thi-ngan-hang-techcombank-se-tham-gia-doi-thoai-tai-dien-dan-thuong-hieu-hang-dau-chau-a-100251105153246233.htm

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