Google’s standing with young Americans continues to decline. According to a December 2024 survey of more than 2,000 American adults by The Verge, Vox Media , and Two Cents Insights , 61% of Gen Z (those born between 1995 and 2012) and 53% of Millennials (those born between 1981 and 1995) use AI tools instead of Google or another search engine when searching for information.

There have been signs of Google search going downhill for some time, from its market share falling below 90% for the first time in 2015 to users getting frustrated with the quality of search results.

Things are changing rapidly with the advent of AI tools and the growth of social media platforms like TikTok, Instagram, Pinterest.

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The future of the internet will be smaller communities, focused on tailored experiences. Photo: The Verge

According to the survey, 42% said Google and other search engines are becoming less useful; 55% said they get more information from the community than online search platforms; 52% revealed that they use AI chatbots or platforms like TikTok to find information instead of Google; 66% complained that search quality is deteriorating, making it difficult for them to find reliable sources.

According to The Verge , the survey aimed to understand how American consumers adapt to the changes of the post-social media era, redefining online communities.

The survey found a few key findings. First, large platforms are losing users’ trust in both reliability and authenticity, with more and more turning to AI chatbots, niche communities, and platforms like TikTok.

It signals a major change and opens the door for new players to provide a more authentic, authentic experience.

Next, while social media connects people, most believe it also promotes social division. There is a growing need for real, meaningful connection, and platforms that can deliver it will redefine the next phase of online community. 60% of respondents feel that social media is negative, making them feel like just another number in a giant algorithmic machine.

On the other hand, AI, while powerful, isn’t always welcome. Increased automation makes many people uncomfortable. They don’t want their interactions to feel manipulative or automated, but rather more human.

Platforms that strike a balance will win. Nearly half said they wanted to be part of a community that didn’t allow AI-generated content.

Ultimately, smaller, more intimate communities will be the future. People will move away from large communities in favor of closed, tight-knit groups that share common values. The future of community development will be about core values.

(According to The Verge, Search Engine Land)