This year, the Google Apps Growth Lab (formerly Gaming Growth Lab) program will be open to potential app development studios in Vietnam looking to accelerate their business.
Apps Growth Lab is an intensive training program for game, tool and utility developers, with three major changes compared to the previous program. First, Apps Growth Lab will expand its audience to tool and utility application developers, in addition to game developers, which is a familiar target group from previous seasons. Second, access to educational content will be open to everyone, helping to welcome more developers to participate in the program and thereby have more impact on the ecosystem. Third, the support period for developers will be longer, with a duration of 3 months, to help developers have enough time to absorb and implement the in-depth knowledge they have been trained.
53 game studios in Vietnam graduate from Google Gaming Growth Lab 2022 Program
According to the e-Conomy SEA 2022 report, the gross merchandise value of Vietnam’s digital economy is on track to reach $50 billion by 2025. On average, 7 out of 10 game studios in Vietnam target overseas markets, and the gaming industry is becoming Vietnam’s next high-value export industry. App developers play a crucial role in this development. To sustainably and promptly support the rapid growth of Vietnam’s digital economy, Google is expanding its reach to more app developers outside the gaming industry and providing them with effective training courses and practical sharing not only from Google experts but also from industry veterans.
"Participating in Gaming Growth Lab 2022 helps our team become more confident and more committed to the company's development direction, which is: producing quality games and serving users in the global market," said Mr. Luong Minh Nguyen, CEO of Neon Production.
Meanwhile, Mr. Nguyen Thanh Hung - Tripsoft Studio representative added: "The content of the sessions is scientifically arranged, the speakers present logically with visual images and diagrams, so it is easy to understand and convenient. The Business Coaching sessions have the participation of CEOs and founders from famous games in the Vietnamese market, sharing valuable experiences in game building".
App development studios accepted into the 2023 program will experience a four-month program that includes four main components:
- Build: Explore opportunities in the gaming and app development industry at a global scale, understanding the levels to establish a comprehensive strategy for your company.
- Development: Apply a user-centric mindset to your game and app development. Leverage industry-leading technologies to program your apps for long-term success.
- Launch: Explore strategies for successful first launches, set up monetization models, and maximize Google data management tools to achieve significant growth.
- Scaling: Knowledge to expand your application to global markets by leveraging market and platform diversification strategies.
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