Saigon Co.op private label products are most loved by consumers in 2025

(CT) - At the "Vietnamese Products Loved by Consumers" 2025 honoring ceremony organized by the Hanoi Department of Industry and Trade in coordination with the Vietnam Fatherland Front Committee of Hanoi on November 29, 2 private label Co.op products of the Ho Chi Minh City Union of Trading Cooperatives (Saigon Co.op) excellently achieved high positions in the program including Co.op Finest ST25 ecological rice and shrimp rice (top 1) and Co.op Select Sao Dau Flower Honey (top 2).

Customers choose to buy private label products of Saigon Co.op.

According to Saigon Co.op, in reality, Co.op's award-winning private label products in previous years have had strong growth, becoming prominent products on the shelves of Co.opmart, Co.opXtra, Co.op Food, contributing greatly to the growth rate of Saigon Co.op's private label industry in general.

This is the third time Saigon Co.op has participated in the program. In 2019 and 2020, Co.op Select cooking oil and Co.op Happy laundry detergent were honored respectively. Considered a competitive strength of Saigon Co.op, to date, Saigon Co.op's private label products have developed more than 2,000 product codes, cooperating with more than 100 domestic manufacturers. The products are not only diverse but also meet VietGAP, Global GAP, and organic standards, demonstrating a commitment to strict quality control. Thanks to that, from being just an alternative solution, private label products have now become the main choice in the shopping baskets of millions of Vietnamese families. Not stopping at the price advantage, Saigon Co.op's private label products are entering a new stage of development, where each product is "tailored" from consumer data. The product portfolio is currently divided into 3 main lines, including Co.op Happy (saving), Co.op Select (popular) and Co.op Finest (premium).

The 2025 "Vietnamese Products Loved by Consumers" voting program was organized systematically, applying many new technologies, especially AI solutions to support voting control, anti-fraud and expanding interactions in the digital environment. According to the Organizing Committee, after 3 months of implementation, this year's program received 124 businesses with 241 products and services, the total number of direct and online votes reached 548,326, an increase of 2.4% compared to 2024. The Steering Committee recognized 150 products and services that achieved the title in 2025, including top 1 with 25 products and services; top 2 with 35 products and services; top 3 with 40 products and services; top 4 with 50 products and services.

News and photos: NH

Source: https://baocantho.com.vn/hang-nhan-rieng-saigon-co-op-duoc-nguoi-tieu-dung-yeu-thich-nhat-nam-2025-a195092.html