Vietnamese products take center stage, businesses step up promotions at the Spring Fair 2026.

Ms. Thanh Hai, representative of VAG International Joint Stock Company, the Poemy brand of bath towels, said that the trend of consumers prioritizing Vietnamese products is becoming increasingly evident. At the Spring Fair 2026, the company prepared a sufficient supply of goods along with discount programs of up to 30-50% to stimulate shopping demand.

Madam, how do you feel about the scale of the event and the expectations of your business regarding this year's Spring Fair?

Upon receiving information about the Spring Fair, I found the organizers to be very impressive, with well-designed booths and excellent support for businesses. At this fair, businesses hope to bring their best products to consumers, while also implementing the best promotional programs so that customers can shop to their heart's content and choose suitable products for the Lunar New Year.

I also expect the fair to see a surge in sales for all booths, and that every customer who comes here will have the best experience with Vietnamese products.

How are domestic textile and garment products currently being received by consumers, Madam?

Currently, there is a strong trend among customers to choose Vietnamese products. Domestic businesses have the strength of producing and delivering products directly to consumers at wholesale prices. Vietnamese goods are gradually becoming the top priority in recent consumer trends.

Previously, Vietnamese goods faced intense competition, but in the last year or two, this has been recognized more widely. Businesses are optimizing costs to offer the best possible prices, going directly from the factory to the consumer. This will help ensure both affordability and quality for customers.

Currently, the company's products are being exported, but they are still primarily distributed through supermarkets and mother and baby product chains.

With increased consumer demand, how have businesses prepared their goods and promotional programs for the 2026 Spring Fair, Madam?

When registering to participate in the trade fair, we prepared our goods thoroughly and ensured that there was always support staff available at our booth. Promotional programs offered discounts of up to 30%, 40%, and 50% for all customers.

Thank you very much, Madam!

Source: https://baotintuc.vn/kinh-te/hang-viet-len-ngoi-doanh-nghiep-day-manh-uu-dai-tai-hoi-cho-mua-xuan-2026-20260211135638771.htm