Meanwhile, in the first three months of 2023, the number of MICE visitors from Vietnam to Thailand skyrocketed to fourth place after Malaysia, Singapore and China.
Thailand has direct flights from Vietnam to major cities in Vietnam such as Hanoi, Ho Chi Minh City, Da Nang. Thailand has a large airport with standard facilities, fully meeting the needs of conferences. In addition, event venues can be rearranged as desired and suitable for the group of guests. Not only that, Thailand also has a variety of entertainment venues both day and night. Thailand has many places to learn about the community, culture, and lifestyle of local people, creating new and impressive experiences for MICE tourists . In addition, there are nearly 400 MICE venues that have met Thailand & Asian standards throughout Thailand. In addition, Thailand has two cities, Chiang Mai and Phuket, which can meet the needs of Vietnamese tourists of all ages and groups of guests, especially mid-level and high-level conference groups.
Bangkok city, seen from Nong Chonsi station.
Source: Tourism Authority of Thailand
According to Ms. Supakan Yodchun, Director of the Tourism Authority of Thailand in Vietnam, Vietnamese enterprises focus on exploiting the Thai MICE market because of the following special features:
Ms. Supakan Yodchun added: "Phuket is a province located in the south of Thailand. This island is a paradise for sea lovers with a variety of quality sea and land tourism activities, imbued with local cultural identity reflected in architecture, costumes, beliefs and cuisine. Phuket was recognized by UNESCO as a Creative City of Gastronomy in 2015. Phuket has a traditional culinary culture and cultural exchange between generations, which can create local economic value from cuisine with more than 3.6 billion USD per year.
Patong Beach, Phuket
Source: Tourism Authority of Thailand
Most recently, Seasia.stats, a famous travel website, ranked the 20 most beautiful streets in the world . Among them, Soi Romanee in Phuket's old town area, was ranked 19th. Soi Romanee is a bustling street where tourists come to admire the beauty of the old Chino colonial-style buildings with bright colors. There are many cafes, souvenir shops, hotels, while a part of it is still home to local people, bringing a vibrant, joyful, and close-knit lifestyle. In addition, Soi Romanee also connects Thalang Road and Dibuk Road, where there are old buildings in the Portuguese Chino architectural style - one of the artistic symbols of Phuket."
Soi Romanee, the famous art street in Phuket
Source: Tourism Authority of Thailand
Meanwhile, Chiang Mai is a province located in the north of Thailand, surrounded by mountains, famous for its outstanding Lanna culture, with more than 300 temples with unique architectural art scattered throughout the province, outstanding folk intellectual heritage, unique art and culture, majestic mountain scenery. Chiang Mai was recognized by UNESCO as a Creative City of Handicrafts and Folk Arts in 2017. Since then, Chiang Mai has always supported the handicraft industry - a culture passed down from ancient times, including pottery, silverware, wood carving, and hand embroidery. Currently, Chiang Mai is the main labor supplier of the handicraft industry, with up to 159 enterprises in this field.
A corner of Chiang Mai at night. Source: Tourism Authority of Thailand
Khao Soi, a famous dish in Chiang Mai
Source: Tourism Authority of Thailand
Mr. Le Cong Nang, General Director of Wonder Tour, shared with reporters: "Thailand has always been the main international MICE market of Wondertour and many other travel businesses. Corporate customers choose Thailand instead of other countries because Thailand ensures stable event tourism quality, while also having extremely affordable prices.
Besides promoting MICE with popular routes and content, Wonder Tour is designing many tours with new experiences for business groups in Thailand such as charity activities, forest planting, study tours of production technology, trade promotion...
Travel agencies in Vietnam can contact the Tourism Authority of Thailand via email: [email protected] to learn more about new tourist destinations in Thailand and TCEB via the website www.businesseventsthailand.com. In addition, businesses wishing to conduct annual team building, meeting and incentive tours in Thailand can contact TAT partners such as Vietravel, Vietrantour, Ben Thanh Tourist, Gbest, Flamingo Redtours, Wondertour, Viettourist for more information on other incentives.
In addition, Ms. Supakan Yodchun also emphasized: "The strength of MICE tourism in Thailand for Vietnam is the very short travel distance. The potential to support a diverse MICE market with standardized tourism activities and service levels. In addition, here visitors will have different, unique experiences in a very Thai style. Besides, Thailand also has experience in organizing international events."
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