The 2026 Spring Fair attracted 500,000 visitors, boosting domestic consumption.

With 500,000 visitors and 75% of businesses experiencing revenue growth, the 2026 Spring Fair was successful in connecting trade and stabilizing the market during the Tet holiday.

After 11 days of vibrant activity, the Spring Fair 2026 will officially close on February 13th. The event is considered a significant step in promoting Vietnamese brands, harmoniously combining traditional shopping spaces with unique cultural and artistic experiences.

Impressive results in terms of visitor numbers and revenue.

Mr. Vu Ba Phu, Director of the Trade Promotion Department ( Ministry of Industry and Trade ), said that the fair had achieved positive growth figures. In the first 10 days of its organization, the event attracted approximately 500,000 visitors. Notably, the fair also welcomed many international delegations from India, the Philippines, Belgium, South Korea, Japan, and China who came to explore business cooperation opportunities.

In terms of economic efficiency, the revenue of participating units ranged from a few million to hundreds of millions of VND per day. It is estimated that up to 75% of businesses recorded exceptional revenue growth during the two weekend days. Typical consumption areas included Hanoi, Ca Mau, and Lao Cai. The media impact was also high, with thousands of posts and hundreds of thousands of views on social media platforms such as Facebook and TikTok.

Shifting to a substantive trading space.

Beyond its retail objectives, the Spring Fair 2026 clearly demonstrated its role as a bridge between manufacturers, distributors, and consumers. Specifically, the exhibition areas and thematic forums facilitated small and medium-sized enterprises (SMEs) in expanding their retail networks and directly accessing the market at the event.

Integrating folk performance spaces, experiences like making banh chung (traditional Vietnamese rice cakes), and sculpting to he (traditional Vietnamese figurines made from rice dough) not only extends the length of visitors' stays but also enhances the value of the products. Through this, each regional specialty is no longer just a commodity but carries a cultural story, contributing to strengthening people's trust in domestic products.

4 lessons learned about trade promotion

Based on the success of the event, the Ministry of Industry and Trade has drawn important lessons to enhance trade promotion activities in the future:

• National strategy: Trade fairs should not be viewed as isolated sales activities, but rather as part of a strategy to regulate the market and stimulate genuine consumer demand.
• Consumer confidence: Using product quality and clear origin as benchmarks, especially with strict control over regional specialty product display areas.
• Connecting supply and demand: Linking trade promotion with concrete trade outcomes, supporting businesses in maintaining stable relationships with distributors after the event.
• Cultural identity: Integrating traditional experiential spaces into booths to create a unique appeal for Vietnamese trade fairs.

Overall, the event not only yielded concrete business results but also made a significant contribution to stabilizing market prices and fostering a habit of using domestic products among the people during the Lunar New Year season.

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Source: https://baonghean.vn/hoi-cho-mua-xuan-2026-thu-hut-500000-luot-khach-thuc-day-tieu-thu-hang-noi-dia-10323653.html