Attending the conference were Mr. Le Hoang Tai, Deputy Director of the Trade Promotion Agency, leaders of functional units under the Ministry of Industry and Trade of Vietnam; representatives of the ASEAN-Japan Trade, Investment and Tourism Promotion Center (AJC) and nearly 100 Vietnamese, Japanese and ASEAN enterprises in the field of import and export of agricultural products and food.
Speaking at the Conference, Mr. Le Hoang Tai said: “In the context of increasingly deep international integration, increasing added value and building brands for Vietnamese agricultural products is becoming an important task. Brand development not only helps Vietnamese products affirm their quality and reputation in the international market but also plays a decisive role in enhancing the competitiveness of Vietnamese agricultural products in demanding markets with high standards such as Europe, Japan and the US.”
In addition, nearly 100 manufacturing and import-export corporations from Vietnam, Japan, and ASEAN countries attended the Direct Trade Connection Session. This is considered an important multi-dimensional connection platform, helping businesses not only grasp the diverse trends and tastes of many markets but also access strategic solutions to promote direct exports to the international distribution network. Thereby, Vietnam's export products have the opportunity to reach out, affirm their position in the international arena, and at the same time participate more deeply in the supply chain and increase value in the global value chain.
Within the framework of the Conference, representatives from large enterprises in Vietnam and Japan delivered in-depth presentations on the key role of branding for agricultural exports in the digital transformation era. The presentations emphasized that in the context of globalization and increasingly fierce competition, brands are not only a symbol of quality but also a strategic tool to increase added value and expand international market share. In addition, speakers also pointed out that the application of digital technology , from e-commerce to big data analysis, is opening up breakthrough opportunities for businesses in promoting and branding agricultural products.
In particular, the Conference also brought inspirational success stories from businesses that have been affirming their agricultural brands on the world map. Practical lessons from conquering demanding markets such as Japan, Europe or the United States were shared, helping other businesses gain valuable experience to shape sustainable brand development strategies. This is the driving force for Vietnamese businesses to boldly invest in brands, affirming the quality and value of Vietnamese agricultural products in the international market.
The Conference on Connecting Trade and Building Brands for Agricultural and Food Export Enterprises aims to promote sustainable export activities, enhance the brand value of Vietnamese agricultural products in the international market. At the same time, create conditions for Vietnamese enterprises to access new consumption trends, apply technology and high standards to increase competitiveness.
The Trade Promotion Agency and the ASEAN-Japan Trade, Investment and Tourism Promotion Center (AJC) will continue to accompany Vietnamese enterprises in the journey of building brands and conquering international markets, for a sustainable and effective agricultural development.
Overview of Vietnam's agricultural export industry in 2024 With constant efforts in improving production, applying technology and expanding markets, Vietnam's agricultural sector is increasingly affirming its position as one of the important pillars of the national economy, actively contributing to the development of the global agricultural sector. Vietnam's agricultural sector continues to affirm its role as a pillar of the economy, with total export turnover expected to reach more than 55 billion USD in 2024. Vietnam is currently the second largest agricultural supplier in Asia and in the top 15 in the world, exporting agricultural products to more than 180 countries and territories with key products including: rice, coffee, cashew nuts, fruits,... Vietnam’s agricultural sector continues to benefit from free trade agreements (FTAs), such as the EVFTA and RCEP, which help reduce tariffs and increase access to major markets. However, businesses also face challenges in improving quality, food safety standards, and building sustainable brands to maintain long-term growth. Challenges and opportunities in branding Despite these remarkable achievements, Vietnamese agricultural enterprises still face many challenges in building and promoting their brands. Currently, only about 20% of exported agricultural products carry Vietnamese brands, while the majority of products are consumed under the brands of foreign partners. Brand building not only helps increase product value but also enhances the reputation of Vietnamese agricultural products in demanding markets such as Japan, Korea, Europe and the United States. This is an important task to transform from exporting raw materials to developing high value-added products that meet international standards and build trust with global consumers. |
Source: https://moit.gov.vn/tin-tuc/xuc-tien-thuong-mai/hoi-nghi-ket-noi-giao-thuong-va-xay-dung-thuong-hieu-cho-doanh-nghiep-xuat-khau-nong-san-thuc-pham.html
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