The core of the collaboration is Dien May Xanh Investment Joint Stock Company, the owner of the thegioididong.com, Dien May Xanh, Topzone, Avakids, and An Khang retail chains. Over the years, Home Credit and Dien May Xanh Investment Joint Stock Company have continuously innovated and expanded financial solutions to meet the practical needs of customers, such as promoting 0% interest installment programs, Home PayLater postpaid accounts, and deferred payment periods of up to 12 months. Most recently, the streamlined application process has reduced approval time to less than one minute. These initiatives not only contribute to boosting sales but, more importantly, have provided users with easy and flexible access to various financial services.
Home Credit and MWG sign strategic cooperation agreement to jointly build a comprehensive financial ecosystem with a vision for 2030.Over the years, the majority of MWG's installment customers have used Home Credit's services. Speaking at the event, Mr. Doan Van Hieu Em, CEO of Dien May Xanh Investment Joint Stock Company, said: “This is an important milestone in the long-term partnership between the two parties, aiming to build a comprehensive financial ecosystem based on technology. For us, serving customers is not just about providing the best quality products at the most reasonable prices, but also about making those products accessible to as many people as possible through easy financial solutions. Through our increasingly deeper cooperation with Home Credit, we will work together to serve customers even better in the future.”
With a long-term collaborative vision, Home Credit and MWG's bilateral strategy aims for a combined revenue of VND 100 trillion and serving 12 million customers between 2026 and 2030. Following this direction, the scope of cooperation will expand from traditional deferred payment solutions to a more diverse financial ecosystem, including buy now - pay later, credit cards, cash loans, and other Home Credit financial products within MWG's retail and digital platform ecosystem.
Mr. Doan Van Hieu Em, CEO of Dien May Xanh Investment Joint Stock Company.Building on this close collaboration, both parties are committed to a common goal for the 4-year cooperation cycle from 2026 to 2030, focusing on optimizing the point-of-sale experience, standardizing processes, and expanding the coverage of financial solutions. Specifically, in the long-term vision until 2030, MWG and Home Credit will optimize their shared customer base to design and provide financial solutions tailored to their shopping needs and affordability.
Notably, the new scope of cooperation is not limited to technology and electronics products at MWG, but will be expanded to retail chains within the MWG ecosystem such as Bach Hoa Xanh, An Khang, and AVAKids. This expansion is expected to bring financial solutions closer to essential daily consumer needs, contributing to the completion of the consumer-financial ecosystem of both parties.
With a customer-centric approach, Home Credit and MWG are focused on upgrading the user experience by redesigning the financial journey to be seamless, fast, and proactive. Home Credit's financial touchpoints are integrated seamlessly across both online and offline platforms within MWG's retail ecosystem. Simultaneously, since November, the 'one-click' process implemented by both parties has shortened the average application completion time from 7 minutes to just 54 seconds, combined with home delivery services after installment payment procedures are completed, minimizing the time from purchase decision to product delivery.
Throughout the entire installment purchase period, the Home Credit app plays a central role in providing digital convenience, allowing customers to proactively manage their loans, track payment schedules, and plan their personal finances. This approach not only enhances transparency but also helps consumers better control their finances throughout the service's lifespan.
Mr. Fabien Sanchez, Business Director of Home Credit Vietnam, at the event.Mr. Fabien Sanchez, Business Director of Home Credit Vietnam, affirmed: "The cooperation between Home Credit and MWG over the past three years has not stopped at purely financial growth figures or helping customers easily access loans, but is a testament to understanding and promptly meeting the needs of Vietnamese consumers. With a vision for 2030, we are not only providing loans, but are also jointly creating a comprehensive consumer-financial ecosystem where all customers can access transparent, super-fast solutions in just 54 seconds across the entire system from electronics to essential goods, contributing positively to market development and bringing long-term value to customers.”
With over 17 years of sustainable development in the Vietnamese market, Home Credit is currently one of the leading consumer finance companies with a network serving over 17 million customers. The company focuses its strategy on optimizing costs and user experience through flexible financial solutions on an advanced technology platform. Meanwhile, its partner, Mobile World Investment Corporation (MWG), is one of the leading retailers in Vietnam, currently owning and operating thegioididong.com, Dien May Xanh, TopZone, Bach Hoa Xanh, An Khang, AVAKids, and other retail chains.
Source: https://mwg.vn/tin-uc/home-credit-va-the-gioi-di-dong-nang-tam-hop-tac-tao-dong-luc-but-pha-cho-dien-may-xanh-2321
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