More than 430,000 visitors to My Son in 2025

(NLDO) - In 2025, the number of visitors to My Son is estimated to reach 438,121, including 398,446 foreign visitors, with ticket revenue estimated to reach more than 63.7 billion VND.

According to the Management Board of My Son World Cultural Heritage (Thu Bon Commune, Da Nang City), in 2025, the work of preserving and promoting the value of My Son heritage has many improvements, many important, key and breakthrough tasks of the Party Committee have been directed to be implemented and achieved results.

In recent years, My Son has welcomed many groups of KOLs and famous travel bloggers from home and abroad to visit, experience and share their feelings on social networking platforms such as TikTok and Instagram (Photo: My Son World Cultural Heritage Management Board)

The total number of visitors in 2025 is estimated at 438,121 (of which foreign visitors are estimated at 398,446; Vietnamese visitors are estimated at 39,675), bringing in total ticket revenue estimated at more than 63.7 billion VND, of which the estimated entrance fee revenue is more than 17.5 billion VND, an increase of 10% compared to the target assigned by Duy Xuyen district (old) in 2025 of 16 billion VND.

Sales service revenue reached more than 6.8 billion VND, up 3.9% over the same period, and reported revenue reached more than 203 million VND, up 82.2% over the same period.

Special art program "Legendary My Son Night" (Photo: Kim Lien)

The Management Board of My Son World Cultural Heritage has paid attention to developing tourism products, improving service quality, enhancing promotional activities, focusing on directing the development of solutions to attract visitors, building new products, improving service quality, and applying digital transformation in tourism activities.

In addition, strengthen promotion, link tourism companies to carry out promotional and after-sales programs, organize seminars to find solutions to attract customers; maintain and improve the quality of existing products such as electric car transfer, relic explanation, souvenir sales, brocade weaving, Cham dance performances, folk costume rental, etc.

My Son also promotes the implementation of green and tourist-friendly tourist destinations through training activities for receptionists, developing and promulgating regulations and rules in serving tourists, a system of explanatory boards, and surveying tour guides.

Source: https://nld.com.vn/hon-430000-luot-khach-tham-quan-my-son-nam-2025-196251209150110626.htm