Connecting tours for the year-end holiday season

Flamingo Ibiza Hai Tien - destination of vibrant festivals in the last months of the year.

Since the beginning of September, a series of cultural, sports and tourism events held in the province have created great opportunities for travel agencies to launch specialized tours. Typical examples include the Lam Kinh Festival 2025 with the theme "Lam Son's Spirit - Shining Forever", a series of activities such as the Folk Arts Festival - Highland Market, the Thanh Land Culinary Culture Festival 2025, the Pu Luong Forest Marathon... and many attractive tourism stimulus programs at key resorts. This is not only an opportunity to honor the historical and cultural values of Thanh land, but also a source of "material" for travel agencies to design tours, connect destinations and refresh experiences for tourists.

Grasping the needs of tourists, many travel businesses in the area such as Lac Hong Travel, Vietravel Thanh Hoa branch, Vietrantour Thanh Hoa branch, Trust Viet Travel, VNPlus Travel... have proactively renewed their products. The product sets "City tour - Echo of Thanh land", "Up and down Ma river", "Heritage bridge", "Return to Lam Son land of talented people", "Colors of Pu Luong"... are focused on building in the direction of experiencing culture, cuisine, ecology, associated with year-end events. The units have linked with accommodation establishments, restaurants and destinations to create a closed product chain, increasing convenience and reducing costs for customers.

Director of Trust Viet Company Limited Vu Van Binh said: “Although the end of the year has a limited number of visitors, this is a favorable time to attract domestic visitors from new markets and international visitors with high spending ability. Customers' needs are mainly resort activities combined with heritage tours, meetings and festivals. Therefore, we have renewed our tours in a short, flexible direction, combining cultural and ecological experiences, while promoting customer access on digital platforms. In particular, the highlight is the high-end resort tours associated with the Christmas tree lighting ceremony and the year-end gala, welcoming the new year 2026, making the holiday more vibrant and attractive."

Along with travel agencies, resorts and restaurants in some key tourist destinations of the province in Sam Son, Nam Sam Son, Hac Thanh wards and Hoang Tien, Pu Luong, Lam Son, Sao Vang communes... are also actively participating in the autumn-winter tourism stimulus chain. For example, the Flamingo Ibiza Hai Tien entertainment complex will organize a series of different themed festival events, notably a series of outdoor music nights, beach parties, welcoming the new year 2026... and experiencing 5-star hot mineral Onsen. In addition, many discount programs from 10 - 30% for intra-provincial tours, spiritual cultural tours to Lam Kinh, Am Tien, Thanh Nha Ho... are also being widely implemented.

Chairman of the Provincial Tourism Association Le Xuan Thao said: “Following closely the province’s cultural, sports and tourism event calendar for 2025, the association has oriented travel businesses and accommodation establishments in building new products, linking tourism with traditional festivals, cuisine and community cultural activities. At the same time, it encourages businesses to develop short-term tours, weekend tours, and year-end festival-themed tours to meet the diverse needs of tourists.”

According to some travel agencies, 3-day 2-night and 2-day 1-night tour programs are widely chosen by tourists, mainly tours that combine relaxation - discovery - culinary experience associated with year-end festival events in localities. In particular, year-end cultural activities such as the new rice celebration, traditional boat racing (Thuong Xuan commune), Dao Duy Tu temple festival (Dao Duy Tu ward)... or the Christmas tree lighting ceremony, Countdown to welcome the new year 2026 scheduled to be held at tourist resorts such as FLC Sam Son, Anh Phat Hotels & Resorts, Melia Vinpearl, Pu Luong Eco Garden have also been quickly included in the tour by travel agencies.

From the perspective of sustainable development, promoting tour connections according to festival seasons not only brings economic efficiency, but also contributes to widely promoting the image of "Four Seasons of Fragrance" of Thanh land to a large number of tourists. Through journeys associated with unique entertainment events, the heritage values of Lam Kinh, Thanh Nha Ho, Am Tien, or Pu Luong... are spread more strongly, at the same time arousing pride and responsibility to preserve local cultural identity.

In the year-end tourism picture, it can be seen that Thanh Hoa travel agencies are playing the role of "locomotive" connecting and creating a bridge between cultural products - festivals and the exploration needs of tourists. With the spirit of initiative, creativity and the companionship of all levels, sectors and localities, Thanh Hoa tourism is striving towards the goal of becoming an attractive destination all year round - where each trip is a journey of safe experience, connection and spreading joy.

Article and photos: Le Anh

Source: https://baothanhhoa.vn/ket-noi-cac-tour-du-lich-theo-mua-le-hoi-cuoi-nam-268775.htm