Korean visitors to Vietnam are twice as many as Chinese

According to the Vietnam National Administration of Tourism , in 2023, the total number of international visitors reached 12.6 million, nearly 3.5 times higher than in 2022, exceeding 57% of the initial target (8 million) and reaching the adjusted target (12 - 13 million).

Of which, Korea continues to be the largest market sending visitors in 2023 with nearly 3.6 million arrivals (accounting for 28% of total arrivals). The Chinese market reached 1.7 million arrivals, ranking second. The total of the two markets, Korea and China, accounts for 42% of international arrivals to Vietnam.

Korean tourists especially love the destination of Da Nang

Before the pandemic, in 2019, Chinese visitors to Vietnam reached 5.8 million while Korean visitors reached 4.2 million.

For many years, Korean visitors have never "surpassed" Chinese visitors (except in 2022 when China has not opened due to anti-Covid restrictions).

After South Korea and China, there were Taiwanese visitors, with 851,000 arrivals. The US ranked 4th with 717,000 arrivals. Japan ranked 5th with 590,000 arrivals. Next were the 3 Southeast Asian markets: Thailand; Malaysia; Cambodia. India ranked 9th; Australia ranked 10th. In Europe, the 3 largest markets sending visitors to Vietnam include: the UK, France and Germany.

Compared to 2019, there have been changes when Russian and British tourists are no longer in the top 10 markets in Vietnam, instead, Cambodia and India have seen breakthrough growth in the past year.

10 largest international tourist markets in Vietnam in 2023

The number of international visitors to Vietnam in 2023 will reach 70% compared to 2019. By continent, the tourist markets from Australia and the Americas have the best recovery (99% and 93%); Europe (67%) and Africa (63%) have slow recovery. Tourists from the Asian market only reached 68%, mainly due to a sharp decrease in Chinese visitors and poor recovery of Japanese visitors.

Specifically, the traditional Chinese market has only achieved a 30% recovery rate while Japan has only reached 62%.

Some major markets have had good recovery rates: the US (96%) South Korea (84%), Taiwan (92%), Thailand (96%); Indonesia (99%). In particular, some Southeast Asian markets have even been higher than before the pandemic: Cambodia (176%); Laos (122%); Singapore (106%). In South Asia, the Indian market has also had an impressive recovery (231%).

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