Opening of the biggest online shopping festival of the year

(Chinhphu.vn) - On the evening of November 14, in Hanoi, the Department of E-commerce and Digital Economy (Ministry of Industry and Trade) held the opening ceremony of Vietnam Online Shopping Day - Online Friday 2025. This is not only the biggest online shopping festival of the year, but also spreads the message of smart, responsible and sustainable consumption, contributing to promoting the strong development of Vietnam's digital economy in the new era.

Deputy Minister of Industry and Trade Phan Thi Thang delivered the opening speech at the event - Photo: VGP/Vu Phong

In her opening remarks, Deputy Minister of Industry and Trade Phan Thi Thang said that one of the biggest obstacles for consumers when shopping online is the fear of product quality. In addition, the problem of poor quality goods, counterfeit goods, and goods that infringe intellectual property rights is also a prominent reality in both e-commerce and traditional commerce.

Therefore, the organization of the E-commerce Week and Online Friday 2025 with the theme "Safety - Peace of mind - Happiness" this year demonstrates the determination of the Ministry of Industry and Trade in accompanying e-commerce digital platforms, sellers and consumers to build a transparent e-commerce environment with rich positive experiences, promote the role of management agencies and enhance the responsibility of digital platforms/e-commerce floors, sellers in building trust and protecting consumer rights.

With the consistent theme of "Safety - Peace of mind - Happiness" of Online Friday 2025, the Department of E-commerce and Digital Economy (Ministry of Industry and Trade) aims to build a comprehensive connected ecosystem in the field of e-commerce.

Delegates perform the opening ceremony - Photo: VGP/Vu Phong

One of the highlights of this year's Program is the Mega Livestream series "Safety - Peace of mind - Happiness". For the first time, the Organizing Committee directly conducted a large-scale Mega Live session with visual and vivid demonstrations, providing detailed instructions to consumers on how to distinguish genuine and fake goods, and smart and safe shopping skills in the digital environment. This activity is expected to contribute to raising awareness, enhancing trust and protecting consumers in e-commerce transactions.

The Online Friday 2025 program focuses on many main contents such as: Improving e-commerce and digital technology experience; Building consumer trust; Supporting businesses in digital transformation, promoting Vietnamese products...

With the goal of bringing the experience of "Happy shopping, happy shopping" and "Safety - Peace of mind - Happiness", Online Friday 2025 focuses strongly on promoting, identifying and consuming reputable, quality, genuine products; strengthening tools to protect consumers against the risk of counterfeit goods, fake goods and commercial fraud. In addition, digital platforms and partners will deploy a series of content - entertainment - shopping activities with youthful and dynamic colors, creating strong attraction and spread.

Connecting nationwide – Elevating Vietnamese products

Online Friday 2025 gathers a large response from businesses, manufacturers, logistics units to digital infrastructure solution providers, creating a vibrant ecosystem for online shopping activities nationwide.

In particular, many Departments of Industry and Trade of provinces and cities across the country have actively participated in spreading information, connecting local businesses and promoting the response movement in each locality, contributing to creating a widespread influence for the program.

Thanks to the synchronous coordination between management agencies, digital platforms and businesses, Online Friday 2025 introduces and promotes regional specialties and quality products closer to consumers across the country. This not only enhances the value of Vietnamese goods, but also promotes Vietnamese products to confidently compete with international brands, while creating a diverse, convenient and trustworthy shopping experience for the community.

Consumers nationwide can visit the program's official website: https://onlinefriday.vn/ to learn more about the program.

Anh Tho

Source: https://baochinhphu.vn/khai-mac-ngay-hoi-mua-sam-truc-tuyen-lon-nhat-trong-nam-102251114204211161.htm