Opening of the Product Festival of Ethnic Minority and Northern Mountainous Regions

(Chinhphu.vn) - On the morning of November 14, at Lai Chau Provincial Trade Center, the Northern Ethnic Minority and Mountainous Region Product Festival 2025 officially opened, kicking off a series of regional trade promotion activities.

Mr. Tran Huu Linh, Director of the Department of Domestic Market Management and Development ( Ministry of Industry and Trade ) delivered the opening speech of the Program.

The program was organized by the Department of Domestic Market Management and Development (Ministry of Industry and Trade) in coordination with the Department of Industry and Trade of Lai Chau province (Lai Chau Provincial People's Committee), aiming to honor the value of highland agricultural products, promote typical products, and at the same time create a trade bridge, promote sustainable consumption market for the northern mountainous localities.

The festival has the participation of some mountainous provinces in the northern region such as: Lai Chau, Lao Cai, Dien Bien, Cao Bang, Bac Ninh , Son La, Tuyen Quang.

The event is within the framework of the National Target Program on Socio-Economic Development of Ethnic Minority and Mountainous Areas for the 2021-2025 period, responding to the National Great Unity Day (November 18) and welcoming the success of the 15th Lai Chau Provincial Party Congress. This is not only a trade promotion activity, but also a unique cultural and economic festival, contributing to honoring the identity and reviving new vitality for highland products.

In his opening speech, Mr. Tran Huu Linh, Director of the Department of Domestic Market Management and Development (Ministry of Industry and Trade), emphasized that the Festival is an opportunity to promote typical products, honor regional cultural identities, promote cooperation, expand consumer markets, and contribute to realizing the Party and State's policy of socio-economic development in mountainous and remote areas.

In recent years, the development of the domestic market has always received special attention from the Party, the State and the Government. The Ministry of Industry and Trade, as the agency in charge of this field, has been implementing many important programs, such as: Vietnamese people prioritize using Vietnamese goods, Developing trade in mountainous, remote and island areas, Program to innovate agricultural product consumption methods and many specialized trade promotion activities. Thanks to that, the products of ethnic minorities are increasingly widely known, contributing to increasing people's income and promoting the beauty of regional culture to the community nationwide.

The Organizing Committee awarded the certificate of Typical Rural Industrial Products of Lai Chau province in 2025 to 13 excellent products in the province.

Speaking at the Conference, Mr. Giang A Tinh, Vice Chairman of Lai Chau Provincial People's Committee, shared that in recent times, the Party Committee and the Government of Lai Chau province have always paid attention to and issued many policies and mechanisms to support the development of ethnic minority and mountainous areas; encouraged people to develop commodity production, build geographical indications, trace origins, and build brands of typical products associated with the "One Commune One Product" Program, the National Target Program for socio-economic development of ethnic minority and mountainous areas.

At the same time, strengthen the implementation of trade promotion and e-commerce activities to support businesses and cooperatives in promoting and connecting agricultural products from ethnic minority and mountainous areas in particular to the distribution systems of provinces and cities; participate in booths on e-commerce platforms; participate in programs, conferences, seminars, fairs, events, etc. to connect trade between suppliers and distribution systems, export enterprises and trade promotion organizations.

The Northern Ethnic Minority and Mountainous Region Product Festival has the participation of 74 booths from businesses in the province and localities across the country. This is not only an opportunity to introduce and promote typical products, OCOP products, traditional products, handicrafts, clean agricultural products, precious medicinal herbs,... but also a very special occasion for Lai Chau to promote the image and cultural beauty of ethnic minorities in Lai Chau province, tourism potential, its typical products to businesses, distribution and retail corporations, central agencies and other provinces.

A large number of people visited the festival.

Within the framework of the event, the Organizing Committee awarded the certificate of Outstanding Rural Industrial Products of Lai Chau Province in 2025 to 13 excellent products in the province. According to the Department of Industry and Trade of Lai Chau Province, this voting and honoring contributes to encouraging rural industrial establishments to innovate technology, improve product quality, expand consumption markets, thereby promoting sustainable development of rural industry, associated with local raw material areas.

In addition to displaying products, the Trade Connection Day connects suppliers in the Northwest region with distribution and export enterprises. On the supplier side, there are cooperatives and typical enterprises in the region. The connection activities contribute to strengthening the supply-demand link, expanding the output for local agricultural products and promoting sustainable trade cooperation between regions.

In particular, the livestream online sales session on the TikTok Hello Vietnam channel created a highlight of the Festival, attracting the participation of leaders of the Department of Industry and Trade of Lai Chau province, KOLs and typical suppliers. At the livestream session, many outstanding specialties of Lai Chau were introduced and sold directly to consumers nationwide...

The Northern Ethnic Minority and Mountainous Region Product Festival 2025 will take place from November 14 to 16 at Lai Chau Provincial Trade Center.

AT

Source: https://baochinhphu.vn/khai-mac-ngay-hoi-san-pham-vung-dong-bao-dan-toc-thieu-so-va-mien-nui-phia-bac-102251114102242304.htm