Kicking off the biggest online shopping day of the year

This is not only the biggest online shopping festival of the year, but also spreads the message of smart, responsible and sustainable consumption, contributing to promoting the strong development of Vietnam's digital economy in the new era.

Speaking at the opening ceremony, Deputy Minister of Industry and Trade Phan Thi Thang said that one of the biggest obstacles for consumers when shopping online is the fear of product quality. In addition, the problem of poor quality goods, counterfeit goods, and goods that infringe intellectual property rights is also a prominent reality in both e-commerce and traditional commerce.

Photo caption — Deputy Minister of Industry and Trade Phan Thi Thang speaks at the opening ceremony of Online Friday 2025.

Therefore, the organization of the E-commerce Week and Online Friday 2025 with the theme "Safety - Peace of Mind - Happiness" this year demonstrates the determination of the Ministry of Industry and Trade in accompanying e-commerce digital platforms, sellers and consumers to build a transparent e-commerce environment with rich positive experiences, promote the role of management agencies and enhance the responsibility of digital platforms/e-commerce platforms, sellers in building trust and protecting consumer rights.

Ms. Le Hoang Oanh, Director of the Department of E-commerce and Digital Economy, said that with the theme of "Safety - Peace of mind - Happiness" of Online Friday 2025, the Department of E-commerce and Digital Economy, Ministry of Industry and Trade aims to build a comprehensive connected ecosystem in the field of e-commerce.

One of the highlights of this year's Program is the Mega Livestream series "Safety - Peace of mind - Happiness". For the first time, the Organizing Committee directly conducted a large-scale Mega Live session, with visual and vivid demonstrations, providing detailed instructions to consumers on how to distinguish genuine and fake goods, and smart and safe shopping skills in the digital environment. This activity is expected to contribute to raising awareness, enhancing trust and protecting consumers in e-commerce transactions.

Online Friday 2025 gathers a large response from businesses, manufacturers, logistics units to digital infrastructure solution providers, creating a vibrant ecosystem for online shopping activities nationwide.

In particular, many Departments of Industry and Trade of provinces and cities across the country have actively participated in spreading information, connecting local businesses and promoting response movements in each locality, contributing to creating a widespread influence for the program.

TikTok Shop and Deli – Strategic partners of the program for three consecutive years – continue to accompany the Ministry of Industry and Trade in promoting e-commerce development and spreading the movement of safe, reliable, and fun online shopping to consumers nationwide.

Ms. Nguyen Kieu Anh, Director of Deli Vietnam E-commerce shared, Online Friday is an important event for businesses to get closer to consumers, while bringing shoppers fun, secure online shopping experiences and many practical incentives. Through a series of creative product experience activities, minigames, gifts and online - offline incentives in previous Online Friday seasons as well as this year, Deli Stationery hopes to spread the spirit of "peace of mind, happy shopping", encourage consumers to choose quality goods with clear origins, and at the same time, together with management agencies and e-commerce partners, build a civilized, transparent and inspiring online shopping environment.

Along with TikTok Shop and Deli, this year's program has seen a strong response from e-commerce platforms and the entire digital ecosystem, with the participation of Shopee, Lazada, Sendo and infrastructure and technology support units such as AccessTrade, Grab, Viettel Post. In addition, there is the companionship of many prestigious manufacturing and consumer brands including Vinachem, Sao Thai Duong, Doppelherz Vietnam, Sunhouse, Biti's, Bao Minh Pharmaceuticals, SKIN1004 Vietnam and Dear, Klairs.

The event also connected the presence of important organizations, associations and media partners such as the Vietnam Association of Motorcycle Manufacturers, Industry and Trade Newspaper, VECOM, Youth Startup Support Center (SYS), along with MCN units and digital solutions DAKE Group, MCN TikTag, Meta Ecom, Truong Thinh Group and GOCADO Vietnam, contributing to creating a rich ecosystem and strongly spreading the spirit of "Vietnamese people prioritize using Vietnamese products" on digital platforms.

This diverse participation helps enrich the shopping experience, while expanding opportunities to promote Vietnamese products, contributing to promoting domestic consumption and spreading the spirit of "Vietnamese people prioritize using Vietnamese products" on digital platforms.

Mr. Thanh added that sellers and content creators on TikTok Shop are all looking forward to Vietnam E-commerce Week 2025, considering it a festival for the domestic e-commerce community. On that platform, TikTok Shop aims to reach 1 billion views for E-commerce Week-related content created by the creative community and sellers, thereby promoting hundreds of thousands of orders during the event.

Mr. Phan Manh Ha, Director of External Relations of Shopee e-commerce platform, said that within the framework of Online Friday 2025, the platform has promoted many programs to improve user experience, including the application of artificial intelligence (AI) to suggest products more suitable to individual needs, along with interactive livestream feature to help buyers communicate directly with sellers, learn about product details before deciding to buy. In parallel with optimizing the experience, Shopee focuses on controlling the quality of goods and promotional information.

The platform enhances the system of identifying counterfeit and infringing products based on machine learning technology, and closely coordinates with genuine brands and authorities to strictly handle violating stalls, maximally protecting consumer rights. According to Shopee's representative, to ensure a seamless shopping experience during peak times, Shopee has also coordinated with major payment and logistics partners to speed up order processing and shorten delivery times.

Thanks to the synchronous coordination between management agencies, digital platforms and businesses, Online Friday 2025 introduces and promotes regional specialties and quality products closer to consumers across the country. This not only enhances the value of Vietnamese goods, but also promotes Vietnamese products to confidently compete with international brands, while creating a diverse, convenient and trustworthy shopping experience for the community.

Source: https://baotintuc.vn/kinh-te/khai-mac-ngay-mua-sam-truc-tuyen-lon-nhat-trong-nam-20251114205211326.htm