When international music becomes a bridge to promote Vietnamese tourism to the world.

On February 6th, in Hanoi, Nhan Dan Newspaper, in collaboration with IB Group Vietnam, launched the music video "Song From A Secret Garden – Secret Garden in Vietnam," featuring performances by the band Secret Garden at famous landmarks in Ninh Binh province. This special musical product aims to spread the historical and cultural values, beauty of Vietnam and its people, and contribute to promoting and developing tourism.

"Good Morning Vietnam" is a meaningful international music project initiated by Nhan Dan Newspaper and IB Group Vietnam. It aims not only to bring top-tier international music to Vietnam but also to promote Vietnamese culture and tourism, primarily through the creation of music videos promoting tourism, while simultaneously donating profits to charitable and social service activities.

Member of the Central Committee of the Communist Party of Vietnam, Editor-in-Chief of Nhan Dan Newspaper, Secretary of the Party Committee of Nhan Dan Newspaper, Deputy Head of the Central Propaganda and Mass Mobilization Department, and President of the Vietnam Journalists Association, Le Quoc Minh, delivered a speech at the ceremony.

In October 2025, Secret Garden's music resonated at the National Convention Center, transporting over 3,000 Vietnamese audience members into a "garden" of music and emotion for nearly two hours. In their first performance in Vietnam, Secret Garden presented over 20 signature songs, marking the group's 30-year journey. Continuous applause filled the auditorium as traditional Vietnamese culture and landscapes blended seamlessly with world- renowned musical pieces.

Immediately after their two performances in Hanoi, the legendary duo Secret Garden visited Ninh Binh and filmed the music video "Song From A Secret Garden - Secret Garden in Vietnam". Set against the backdrop of Ninh Binh, a heritage site of Vietnam, the music video unfolds a journey through Trang An, Cuc Phuong National Park, Bich Dong Pagoda, and more, like a harmonious blend of nature and music imbued with the mythical essence of Secret Garden. Without dialogue, relying solely on images and melodies, the story in the "Secret Garden in Vietnam" music video guides viewers as the two artists emerge from their inner "garden," discovering a connection between humanity and nature, between their souls and the magnificent landscapes of Ninh Binh.

Tran Song Tung, Permanent Vice Chairman of the Ninh Binh Provincial People's Committee, shared at the ceremony.

Speaking at the ceremony, Le Quoc Minh, Member of the Central Committee of the Communist Party of Vietnam, Editor-in-Chief of Nhan Dan Newspaper, Secretary of the Party Committee of Nhan Dan Newspaper, Deputy Head of the Central Propaganda and Mass Mobilization Department, and President of the Vietnam Journalists Association, said: "The MV 'Song From A Secret Garden - Secret Garden in Vietnam' is an important continuation of the 'Good Morning Vietnam' project, in which world-class music is not only limited to the performance stage, but also becomes a cultural bridge, bringing the image of the country, its people, and the heritage values ​​of Vietnam closer to the international public. The choice of Ninh Binh – a land that embodies natural beauty, history, and spiritual depth – as the filming location created a natural resonance between the music of Secret Garden and the heritage space, thereby subtly conveying the beauty of Vietnam through emotionally rich artistic language."

"Through creative products like this music video, we hope to contribute to innovating the way we promote Vietnamese culture and tourism, leveraging the reach of international music and art to tell the story of Vietnam in a modern, humane, and distinctive way, while affirming the long-term commitment of the Good Morning Vietnam project to connecting art, media, and social responsibility," Mr. Le Quoc Minh emphasized.

Editor-in-Chief of Nhan Dan Newspaper, Le Quoc Minh, presented the music video "Song From A Secret Garden – Secret Garden in Vietnam" to the Standing Vice Chairman of the People's Committee of Ninh Binh Province, Tran Song Tung.

Speaking at the ceremony, Tran Song Tung, Permanent Vice Chairman of the Ninh Binh Provincial People's Committee, expressed: "Seeing images of my hometown Ninh Binh through the music video set to the music of Secret Garden, I was deeply moved. I highly appreciate the professional and modern approach of the music video production team, demonstrating great creativity."

According to Mr. Tran Song Tung, Vietnam possesses many scenic spots, but some destinations have not been widely introduced to international friends. Through this music video, Mr. Tran Song Tung hopes that Ninh Binh, a land of outstanding natural beauty and rich cultural and historical heritage, will be more widely promoted.

The natural beauty of Ninh Binh is featured in "Song From A Secret Garden – Secret Garden in Vietnam".

Sharing their thoughts immediately after filming, the duo Secret Garden expressed their emotion at the majestic and inspiring natural beauty of Ninh Binh. According to artist Fionnuala Sherry, performing in a natural setting instead of in an auditorium brought a special feeling, where music and scenery blended together, creating a complete emotional experience.

Sharing the same sentiment, artist Rolf Løvland added: "The music of Secret Garden and the nature of Ninh Binh resonate with each other very naturally. Being surrounded by the beauty and power of nature here, and allowing nature to become a part of the music, it was a truly beautiful experience for us."

The duo Secret Garden performed amidst the natural scenery of Ninh Binh.

The two members affirmed that this was an unforgettable memory from their performance journey in Vietnam, and that the Good Morning Vietnam project served as a bridge for the group to experience, create, and spread music in a heritage space rich in cultural and humanistic values.

Nguyen Thuy Duong, Chairwoman of IB Group Vietnam and MV Production Director, shared: "While Bond in Vietnam was filmed against the backdrop of the sea in Ha Long Bay, Secret Garden in Vietnam presented a greater challenge as it had to be filmed in many different locations within a single shoot. From the sacred space of Bich Dong Pagoda, the primeval forest of Cuc Phuong with its constantly changing lighting conditions, to the Thuy Dinh River in Trang An, each setting was meticulously planned in terms of technique and storytelling, ensuring it suited the space while maintaining a unified emotional flow for the entire MV."

Scenes from the ceremony

At the launch ceremony, the Organizing Committee presented the music video "Song From A Secret Garden – Secret Garden in Vietnam" to the leaders of Ninh Binh province, tourism and hotel corporations, airlines, television stations, etc., in order to spread this special musical product and contribute to promoting Vietnamese culture and tourism to domestic and international tourists.

Source: https://bvhttdl.gov.vn/khi-am-nhac-quoc-te-tro-thanh-cau-noi-quang-ba-du-lich-viet-nam-ra-the-gioi-20260206125924316.htm