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| The opening ceremony of the 2026 Thai Nguyen Tourism Season, themed "Lake on the Mountain - Tea in the Clouds," has just concluded with impressive results. This series of events was meticulously planned in both content and organization. In the photo: A group of inflatable boats performing a parade on Nui Coc Lake. |
The allure of real-life experience "touchpoints"
On the opening night, Vo Nguyen Giap Square became a vibrant space of sound, light, and community emotion. According to preliminary statistics from the Department of Culture, Sports and Tourism, the program attracted approximately 60,000 people and tourists to watch in person. Tens of thousands more watched via television and social media platforms.
Earlier, a community bamboo pole dance performance involving 2,500 students, soldiers, and thousands of local people created a special highlight for the week-long event. The program set a Vietnamese record with 1,000 pairs of bamboo poles, contributing to the vibrant festival atmosphere from the very beginning.
In the performance space at Vo Nguyen Giap Square, the boundary between performers and audience is almost completely blurred. Many visitors from other provinces and international tourists actively step onto the bamboo platform to immerse themselves in the lively rhythm of the bamboo dance.
These authentic experiences quickly spread across the internet through hundreds of videos , images, and enthusiastic status updates that were shared continuously.
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| The community bamboo pole dance performance, part of the opening ceremony of the 2026 Thai Nguyen Tourism Season, attracted 2,500 students, soldiers, and a large number of local people. |
Coming from a land rich in cultural and spiritual heritage, Ms. Ngo Thi Phuong, a tourist from Hung Yen province, shared her thoughts after directly participating in the festival: "The way Thai Nguyen organized the opening ceremony of the tourism season was very grand and well-planned. The tourism potential of the locality is truly enormous."
"I see that Thai Nguyen and Hung Yen have many points that can be connected to develop tours and routes. We can absolutely combine the historical and cultural sites of Hung Yen with tea culture tourism or mountain lake tourism of Thai Nguyen to create a more attractive itinerary for tourists," added Ms. Ngo Thi Phuong.
From this reality, it can be seen that the 2026 Thai Nguyen Tourism Season has chosen a new approach in brand building. Instead of one-way promotion, the tourism industry focuses on creating cultural spaces rich in experiences for tourists to directly feel and share. The series of events acts as a "spark," while public enthusiasm is the factor that helps the promotional effect spread naturally and sustainably...
Transforming the digital wave into a real customer flow.
Looking at the series of activities that took place from May 9th to 17th, the synergy in the local tourism stimulus strategy is clearly evident. The events were organized in diverse locations and offered a variety of experiences. At the Nui Coc Lake Tourist Area, the Jet Ski performance attracted over 100 athletes and drew over 30,000 visitors in just three days.
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| Ba Be Lake, part of the Ba Be National Park ecosystem, retains its pristine beauty and is associated with unique ecotourism and community cultural experiences. |
In Ba Be commune, the art program "Heritage Resounds Amidst the Vast Forests of Ba Be" attracted over 20,000 viewers. Continuing the series of activities, the "Footprints on the Emerald Lake" running race brought together 700 professional and amateur athletes to compete.
Meanwhile, the National Circus Gala, held in the provincial city center, attracted 4,375 live spectators and generated a ripple effect, reaching over 300,000 followers across media platforms and social networks.
From a media professional's perspective, content creator Bui Ngoc Cong, owner of the Rot blog, highly praised how Thai Nguyen exploited local resources after attending the opening ceremony and many activities during the tourism week: "I went to La Bang and Tan Cuong to learn more about tea plants and tea culture there. Besides that, the Dinh Hoa Revolutionary Base Area is a land rich in historical value, which could become a core keyword to attract tourists. This helps people come to Thai Nguyen not only to experience tea culture but also to explore the depth of its culture and history."
According to Mr. Bui Ngoc Cong, the potential for tourism linkage between Nui Coc Lake and Ba Be Lake is also very great thanks to their natural scenic spots and rich, attractive local cultural stories. This is an important area for developing unique inter-regional tourism products.
The self-generated media effect was clearly demonstrated through the "Journey to Discover Thai Nguyen" tourism promotion video clip competition. In just under two months since its launch, the Organizing Committee received 325 entries. The competition generated significant online interaction with tens of millions of views, nearly 10 million views, and almost 1 million shares and comments.
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| Audiences were impressed with the artistic performances and fireworks display at the opening night of the 2026 Thai Nguyen Tourism Season. |
The widespread impact of the digital environment quickly translated into tangible results for the service and tourism industry. At the end of the event week, Thai Nguyen welcomed over 120,000 tourists and locals participating in various activities. Restaurants, hotels, and homestays recorded strong growth, with many establishments achieving 100% occupancy.
Ms. Le Thi Mai Anh, Director of the Thai Nguyen branch representative office of HANOI BST TRAVEL Investment and Trade Cooperation Joint Stock Company, commented: "The stimulus effect has responded very quickly to the market. In the past week, the number of customers inquiring about tours to experience the tea region and booking rooms at accommodation establishments has increased significantly compared to last year."
In particular, tours to Nui Coc Lake and Ba Be Lake have attracted significant interest. Businesses' intensified marketing efforts, combined with natural word-of-mouth from tourists, have helped them reach a large number of potential customers without incurring significant advertising costs.
Agreeing with this assessment, Mr. Vu Dinh Tu, Director of Viet A Tourism Company, Phan Dinh Phung ward, said: The company has quickly revamped its tourism products to take advantage of the media effect of this year's tourism season.
Viet A Travel Company has proactively implemented the "Thai Nguyen Residents Travel in Thai Nguyen" program, developing short tours of approximately 2 days and 1 night connecting the Nui Coc Lake - Ba Be Lake route. For visitors from outside the province, the company collaborates with major travel agencies in Hai Phong and Hanoi to develop sightseeing and cultural experience programs in the tea-growing region...
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| With its advantageous natural landscapes, unique cultural identity, and a wide range of experiential tourism products, Thai Nguyen is gradually asserting its position as an attractive destination for tourists. |
Building a civilized ecosystem to retain tourists.
The week-long event has concluded, but the demands for sustainable tourism management and development in the province remain. How to maintain the "tourist self-promotion" effect and transform it into a long-term driving force for development is a fundamental problem requiring a solution.
At the forum held as part of the "Morning Tea with Entrepreneurs" program in May 2026, over 150 delegates discussed the topic of "Green Agriculture and the Development Orientation of Tourism in Thai Nguyen Province." This is an important preparatory step to shape the tourism service ecosystem in the new phase.
Thai Nguyen has a natural area of over 837,000 hectares, of which agricultural land accounts for over 90%. Therefore, the orientation of developing circular ecological agriculture associated with green growth is considered suitable to the practical conditions of the locality.
By 2030, the province aims to welcome approximately 12 million tourists, generating over 25,000 billion VND in tourism revenue, and gradually developing tourism into a key economic sector.
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| With the development of tourism infrastructure and modern golf courses, golf tourism is gradually being exploited, opening up a new direction for the tourism industry in Thai Nguyen province. |
To realize this goal, the role of the regulatory body is a necessary condition, while the cooperation of businesses and the local community is the decisive factor.
Mr. Nguyen Chu Thu, Deputy Director of the Department of Culture, Sports and Tourism of Thai Nguyen province, emphasized: The Department will continue to advise on support mechanisms and coordinate with businesses to improve service quality and promote digital transformation to retain tourists. The goal by 2030 is to welcome approximately 12 million tourists, generating revenue of over 25,000 billion VND, gradually making tourism a key economic sector of the province.
When tourists discover a place based on beautiful images on social media, what they expect is a comparable real-life experience. This includes convenient transportation infrastructure, friendly service, and homestays that retain their cultural identity while offering all the necessary amenities.
The sight of environmental units promptly cleaning up after the opening night is a noteworthy positive point, demonstrating the community's awareness and the local government's mindset towards civilized tourism...
Thai Nguyen tourism is facing a great opportunity to break through and establish its brand. This journey will be shortened if those working in tourism know how to create positive emotions and leave a beautiful impression in the hearts of tourists. Then, each tourist will become a voluntary "ambassador," continuing to spread the image of this tea-growing region to friends and the community.
Source: https://baothainguyen.vn/van-hoa/202605/khi-du-khach-la-dai-su-kich-cau-du-lich-32f705e/
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