Abundant goods, the dominance of high-quality Vietnamese products, and the increasing popularity of cashless payments… All of these factors have created a new look for today's rural markets – more spacious and modern, yet still retaining their rustic charm and heartfelt atmosphere.
From early morning, while a thin mist still covered the rooftops, the village market was bustling with people. Unlike the image of small, fragmented markets in the past, today's Tet market showed an abundant and diverse supply of goods, fully meeting the shopping needs of the people.
The fresh food stalls are neatly arranged by area. Pork, chicken, seafood, and vegetables are continuously replenished throughout the day. A stable supply helps keep prices relatively stable, preventing shortages or sudden price increases. Consumers have more choices, from traditional dishes for Tet (Lunar New Year) feasts to convenient ready-to-eat products.
Notably, the market is dominated by high-quality Vietnamese goods. Confectionery, Tet jams, soft drinks, spices, packaged foods… are largely from domestic businesses, with attractive packaging and clear origin information. Many small traders say that people are increasingly choosing domestically produced products because of improved quality, reasonable prices, and suitability to consumer tastes.
Not only industrial goods, but also domestic agricultural products are receiving attention. Green vegetables, sticky rice, mung beans, vermicelli, wood ear mushrooms, etc., all have specific origins, and some items are packaged and labeled with traceability tags. This contributes to enhancing consumer confidence and affirming the increasingly strong position of Vietnamese goods in these rural markets.
Besides the abundance of goods, the appearance of the village market has also undergone many positive changes. The infrastructure has been invested in more extensively with sturdy roofs, clean market floors, and spacious walkways. Environmental hygiene and food safety are emphasized; stalls are arranged scientifically , making shopping convenient.
A notable new trend this Tet holiday is the increased digitalization of buying and selling activities. At many stalls, QR codes are placed right in front of the booths. Buyers simply scan the code through their banking app or e-wallet to make quick payments. The sight of elderly vendors skillfully conducting transactions on their smartphones has become commonplace.
For younger customers, this is almost the preferred payment method. Even middle-aged and older people are gradually adapting to it with guidance from their children and grandchildren.
Digitalization hasn't diminished the traditional atmosphere of the Tet market. The bamboo carrying poles, the round trays, and the simple calls of vendors are still present. Sellers still maintain the habit of "offering a small discount for good luck," and buyers still linger to chat and inquire about each other's well-being at the end of the year. Technology only plays a supporting role, making trade more convenient, while the essence of the market remains in the human connection.
Amidst the pink of peach blossoms, the yellow of kumquats, and the fragrant aroma of banana leaves, the village market during Tet (Lunar New Year) embodies both traditional charm and the evolving rhythm of rural life. The abundance of goods, improved quality, and more modern payment methods all demonstrate the flexible adaptation of rural markets to the general trend of development.
When Tet (Vietnamese New Year) arrives in the village markets, it's not just a story of bustling buying and selling, but also a testament to the positive changes in the homeland. From stalls overflowing with Vietnamese products to quick and efficient cashless transactions, one can clearly feel the new rhythm of life emerging.
And amidst this transformation, the village market remains the starting point of spring – a place where people find fulfillment not only in their shopping baskets, but also in their faith and hope for a new year of peace and prosperity.
Source: https://hanoimoi.vn/khi-tet-ve-tren-nhung-neo-cho-lang-733636.html
Comment (0)