Traditional cultural spaces and unique products attract visitors at the 2026 Spring Fair.

At the Spring Fair 2026, many localities showcased their unique cultural identities along with agricultural products, OCOP products, and distinctive goods, contributing to cultural highlights and promoting trade connections with consumers in the capital city.

At the 2026 Spring Fair, Son La province showcased the traditional culture of the Mong ethnic group along with typical products of the province.

Ms. Le Thi Hong Anh, Director of the Investment, Trade and Tourism Promotion Center of Son La province:

Participating in the 2026 Spring Fair, Son La province brings to the fair the traditional cultural space of the Mong ethnic group along with typical rural products of the province. In particular, we hope to introduce to the people of Hanoi and surrounding areas the distinctive agricultural products of Son La, especially fresh fruits such as strawberries, custard apples, oranges, tangerines, and many other processed products such as bamboo shoots, vermicelli, and wood ear mushrooms.

In addition, cooperatives and businesses from the province brought to this fair products designed with rich and diverse packaging, making it easy for consumers to identify and appreciate the unique values ​​within each product from Son La. Besides the displayed products, Son La province also brought artisans showcasing the rich cultural identity of the Mong ethnic group to the fair. Here, the artisans performed many traditional dances and flute melodies, thereby helping the local people and tourists better understand the culture of the Mong ethnic group in Son La province.

Ms. Le Thi Hong Anh, Director of the Investment, Trade and Tourism Promotion Center of Son La province, shared this information with reporters.

Through this Spring Fair, we hope that businesses and cooperatives in Son La province will have the opportunity to connect and trade with other provinces and cities, while also sharing and spreading the traditional cultural values ​​of the ethnic groups of Son La to a large number of visitors to the fair.

Regarding Son La province's exhibition space at the fair, we mainly recreated the cultural identity of the Mong ethnic group, featuring an image of a traditional Mong house. In addition, the space was adorned with the vibrant colors of peach blossoms and Moc Chau orchids. Furthermore, we decorated the booth with distinctive elements associated with the life of the Mong people, such as traditional rice cakes, flutes, and baskets, so that visitors could directly experience and take souvenir photos at the province's booth.

Ms. Huynh Thi Hoai Trang, Deputy Head of the Trade Promotion Department, Da Nang City Center for Industrial Promotion and Trade Promotion, shared information about the province's products participating in the Spring Fair 2026.

Ms. Huynh Thi Hoai Trang, Deputy Head of the Trade Promotion Department, Da Nang City Center for Industrial Promotion and Trade Promotion:

Following the directives of the Prime Minister and building on the results of the 2025 Autumn Fair, Da Nang city and its business community have seriously and systematically prepared for participation in the first Spring Fair in 2026. The Da Nang delegation will participate in this fair with an exhibition area of ​​approximately 250 m², bringing together nearly 30 businesses and showcasing many typical products, OCOP products, and other local specialties.

The Da Nang booth showcases local specialties.

The products showcased at the fair focused on strong sectors such as processed foods, packaged foods, ginseng-related products (including Ngoc Linh ginseng), agarwood, and herbal products. Participating businesses also actively collaborated and meticulously prepared their products in terms of design and quality to promote the image of Da Nang city and introduce typical and distinctive local products to consumers and residents of Hanoi.

Under the direction of the People's Committee of Da Nang City, the Department of Industry and Trade and the implementing unit, the Da Nang City Center for Industrial Promotion and Trade Promotion, have provided certain support and created favorable conditions for businesses to participate in this series of events. Specifically, businesses were allocated booths in the city's shared exhibition area and received support for related costs such as space rental, booth rental, decoration costs, and goods transportation costs. These supports help businesses have the opportunity to participate in the first Spring Fair in Hanoi in 2026, thereby strengthening trade promotion activities and promoting Da Nang City's products.

Source: https://baotintuc.vn/kinh-te/khong-gian-van-hoa-truyen-thong-and-san-pham-dac-trung-thu-hut-khach-tai-hoi-cho-mua-xuan-2026-20260210130547871.htm