Binh Dinh Industrial Promotion effectively supports businesses in packaging design and building product introduction points.

Binh Dinh province's industrial promotion program has effectively supported businesses in designing packaging, building display points, and introducing products.

Eye-catching packaging with product introduction points increases brand recognition

VITA Company Limited (Binh Nghi Commune, Tay Son District, Binh Dinh Province) has just put into operation a product display and introduction point. According to Mr. Dang Ngoc Vu - Company representative, this is a point to display and introduce Binh Dinh's specialty products produced by the unit, such as banh canh flour, banh hoi from vegetables, tubers, and fruits. The total investment for purchasing equipment is more than 70 million VND, of which, the Binh Dinh local industrial promotion fund supports 35 million VND.

Binh Dinh Industrial Promotion supports VITA Company to build a showroom to introduce products.

VITA Company representative said that currently, in terms of product quality, the enterprise can compete with many other products of the same type. However, the recognition and coverage of the product is not high due to the ineffectiveness of the trade promotion stage of the unit. " I hope that through the support of building a showroom to introduce products and other support from Binh Dinh Industry and Trade Department, it will help the enterprise position, affirm the brand, bring the product closer and more widely to consumers in and outside the province ", Mr. Vu said and added that the investment in building the showroom has initially been effective in attracting a number of tourists to visit, learn about and buy products. “From the initial positive results, VITA Company plans to expand the scale of product display and introduction (offering a better location) combined with experiential tourism to attract tourists, both promoting product consumption and promoting and introducing products widely to tourists and consumers, ” said Mr. Vu.

In addition to receiving support to build product introduction points, VITA Company also received financial support from the industrial promotion program to renovate machinery and equipment; and support for consulting on product packaging design. "The support activities from the Binh Dinh industrial promotion program are very practical for small-scale rural industrial production facilities and enterprises like VITA Company, so that we can boldly invest and improve our products in both production and commercialization, aiming for stronger development in both scale and quality," Mr. Vu shared.

From the industrial promotion fund, Binh Dinh provides comprehensive support to enterprises and rural industrial production facilities in the province to improve production capacity and effectively commercialize products.

Dulah Company Limited (An Hao Dong Commune, Hoai An District, Binh Dinh Province) has just innovated the packaging of its tea bags and tea boxes to be more eye-catching. Ms. Dang Thi Cam Lai - Director of the Company - said that this is the result of the support of the Binh Dinh Province Center for Industrial Promotion and Trade Promotion through supporting the industrial promotion fund to hire consultants to design product packaging models for the unit. “The total cost of hiring consultants to design the model and packaging of Sophora japonica tea products is 50 million VND. Of which, the unit received support funding from the Binh Dinh local industrial promotion program in 2024 of 25 million VND. This is very practical support and encouragement and a great encouragement for Dulah Company to be more confident in conquering consumers” , Ms. Lai shared and said that over time, the new packaging design for Sophora japonica tea products of Dulah Company Limited has been chosen and ordered more by customers, the products have beautiful designs, full information for each type of goods, weight and storage period are printed on the packaging and convenient transportation. “The enterprise hopes that in the coming time, it will continue to receive support and companionship from the Binh Dinh Industry and Trade Department so that small rural industrial production establishments like ours will have more opportunities to “grow up”, expand production and develop to increase market size,” Ms. Lai expressed.

Continue to accompany and actively support businesses, promote rural industry development

Mr. Van Thai Toan - Director of the Center for Industrial Promotion and Trade Promotion, Department of Industry and Trade of Binh Dinh province - said that in 2024, the province will spend nearly 4.82 billion VND on local industrial promotion activities, promoting the development of rural industry. The main activities include supporting the application of advanced machinery and equipment in the production and processing of wood, wichker goods, and food; supporting the construction of showrooms to introduce products, and supporting consulting on product packaging design. Of which, supporting 3 rural industrial establishments to invest in building showrooms to introduce and promote products with a support budget of 105 million VND (35 million/1 establishment); supporting 10 establishments to hire consultants to design packaging designs and product packaging with a total support budget of 250 million VND (25 million/establishment).

In particular, the most prominent activity is the financial support for enterprises and rural industrial production establishments to build showrooms to introduce products and invest in designing product packaging models. According to Mr. Van Thai Toan, in production and business, in addition to improving product quality, rural industrial establishments also need to pay attention to aesthetics, differentiation and ways to promote products. " Investing in showrooms to introduce products and designing product packaging models are two equally important factors in the process of developing production and business, this is the smartest and most effective investment ", Mr. Van Thai Toan assessed.

Acceptance of Binh Dinh industrial promotion support project in 2024

Mr. Van Thai Toan said that through the support, it has helped rural industrial establishments change their thinking and ideas, focus more on product promotion, improve designs and packaging; create different values compared to similar products on the market; thereby developing production and business, enhancing the competitiveness of the unit in the integration period . "Through monitoring, the supported units have promoted the effectiveness of the project, the products brought to the market are increasingly eye-catching, product information is clearer, consumers have become more familiar with Binh Dinh products" , said Mr. Van Thai Toan.

According to Mr. Van Thai Toan, in the coming time, Binh Dinh Industry and Trade will continue to accompany rural industrial establishments in implementing policies to support showrooms and hire consultants to design product packaging models, helping establishments improve and enhance the quality of product packaging models, attract customers and products that can compete and stand firm in the market. "The Center also guides rural industrial establishments in addition to changing packaging models, to pay attention to materials used for product packaging that must be environmentally friendly , in line with the global green development trend ", informed Director of Binh Dinh Province Center for Industrial Promotion and Trade Promotion Van Thai Toan.

Source: https://congthuong.vn/khuyen-cong-binh-dinh-ho-tro-hieu-qua-cho-doanh-nghiep-thiet-ke-bao-bi-xay-dung-diem-gioi-thieu-san-pham-359944.html