Nha Trang (Khanh Hoa province) is one of the top tourist destinations in Vietnam. Nha Trang is praised by foreign press as the most beautiful bay in the world . According to reports, in 2023, the whole Khanh Hoa province welcomed more than 7 million visitors, achieving revenue of more than 33 trillion VND.
In 2024, the province's tourism industry is also striving to reach 9 million visitors, including 3 million international visitors and 6 million domestic visitors. South Korea and China are among the key markets that Nha Trang is targeting this year.
During the recent Lunar New Year 2024, Khanh Hoa was one of the localities attracting the most tourists with more than 200,000 visitors staying, tourism revenue reaching more than 959 billion VND. The explosion in the number of visitors during Tet helped Khanh Hoa tourism to make a breakthrough right from the beginning of the year.
Accordingly, in the first two months of the year, the whole province welcomed more than 1.5 million overnight guests, 2.7 times higher than the same period in 2023; of which, there were more than 855,600 international visitors and nearly 691,200 domestic visitors. Total revenue from tourists reached nearly 7,687 billion VND.
The question of how to increase awareness and promote Nha Trang tourism brand to domestic and international tourists is always raised by authorities as well as travel agencies.
2023 has witnessed the emergence of many completely new tourism products in Nha Trang, including the "That Theater" project which set 2 Vietnamese records; the Ana Park entertainment complex with a view of the entire city; or the first international marina in Vietnam - Ana Marina with entertainment and dining service complexes...
Located within the Ana Marina, Ambassador Club has kicked off its Summer 2024 celebrations with a unique fireworks display at 8:30 p.m. every night from April 26, becoming the only venue to host daily fireworks displays for visitors to experience.
In addition to enjoying the nightly fireworks display, visitors can also enjoy other activities such as performances by bands, DJs and hot dancers right on the stage of “Love by the Bay”... The combination of cuisine and entertainment with the highlight being the fireworks display every night here is a new activity to stimulate tourism as well as create a highlight for visitors when coming to Nha Trang.
Ms. Tran Thi Van Anh - Deputy General Manager of T&M Tour, one of the famous travel agencies in designing tours for Korean tourists in Nha Trang, shared that fireworks is a new and different product and promises to create a highlight to attract tourists.
“For Korean tourists, this will definitely be one of the special points for them to choose to experience when coming to Nha Trang. Currently, there are many new and diverse products in the Nha Trang market, but a suitable choice for tourists that our company always designs in the tour schedule is, after a day of visiting the bay and the sea, tourists will fully experience an evening while enjoying a meal, listening to music and watching fireworks displays" - Ms. Van Anh affirmed
In early March, at the Conference to meet tourism businesses in early 2024, Vice Chairman of Khanh Hoa Provincial People's Committee Dinh Van Thieu highly appreciated and commended the efforts of the business community as well as the Tourism Association, Department of Tourism... for promptly listening, removing difficulties for businesses, organizing more events and programs to stimulate Khanh Hoa tourism to promote and attract Nha Trang tourism to domestic and foreign tourists.
“I believe that the tourism business community in Khanh Hoa will continue to strongly promote this spirit, quickly restore tourism activities and achieve the highest growth rate for the 2024 tourism development target,” said the Vice Chairman of Khanh Hoa Provincial People's Committee.
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