Towards the 85-190 billion USD mark by 2030
According to the latest report from Google, Temasek and Bain & Company, the picture of Vietnam's digital economy in 2025 is emerging with many bright colors, driven by even growth from e-commerce, online travel to digital financial services.
The total value of goods (GMV) of Vietnam's digital economy in 2025 will reach 39 billion USD, a 14% increase compared to 2024 (34 billion USD) and will continue to maintain a steady growth momentum from 30 billion USD in 2023. It is forecasted that by 2030, this scale can reach from 85 to 190 billion USD.
E-commerce remains the leading locomotive with GMV reaching 25 billion USD, up 19% compared to 2024. Notably, this sector is forecast to reach 61 billion USD by 2030.
The online travel sector recorded impressive recovery and growth with GMV reaching USD 6 billion, up 16% year-on-year. Transportation and food delivery also maintained good growth momentum, reaching USD 5 billion, up 20%. Online audio-visual content, although smaller in scale (USD 1 billion), still maintained a stable growth rate of 8-16% annually.
Video sales with 1.3 billion transactions
One bright spot in the report is the explosion of video commerce, which is building a solid foundation with both the number of sellers and transactions growing at a rate of 60% year-on-year.
Specifically, the market recorded about 650 thousand active sellers and stores, creating a whopping 1.3 billion transactions. The top 10 sellers of each category contributed up to 20% of total transactions, showing increasing professionalization.
Fashion and accessories is the category with the largest GMV (31%), followed by beauty & personal care (22%) and phones & electronics (10%). The average order value (AOV) ranges from USD 5.5 – 7, which is quite common in the Southeast Asia region.
With strong support from the Government, digital payments in Vietnam maintain strong growth momentum. The total transaction value (GTV) of digital payments is expected to reach 178 billion USD by 2025, up 19% compared to 2024 and towards the 300-400 billion USD mark by 2030.
Besides payments, other segments such as digital lending with outstanding loans of 11 billion USD, up 22%; digital asset management with total assets under management - AUM reaching 0.2 billion USD, up 41% and digital insurance with fee revenue of 0.1 billion USD, up 15% all recorded double-digit growth. This shows the huge potential of the Vietnamese fintech market.
Leading Southeast Asia in AI usage
The report also shows that Vietnam is the country with users ranked first in Southeast Asia in terms of engagement, trust and willingness to share data with AI.
Of these, 83% have learned about AI. 81% of users say they interact with AI tools daily. 59% of users have chatted and asked questions with AI chatbots. 43% want AI to help make decisions faster and with less effort.
The main drivers behind AI adoption are saving research time (44%), 24/7 customer support (35%), and cost savings (30%). Notably, 96% of users are willing to share data access with AI agents for a more personalized experience.
Although private investment in technology sectors in general tends to decrease (only 0.1 billion USD in the first half of 2025), the AI sector still attracts attention. Private investment in AI in Vietnam reached 123 million USD in the second half of 2024 - first half of 2025, accounting for 5% of total investment in AI in the ASEAN region. Revenue from AI-integrated applications also grew impressively by 78%.
The above figures show that Vietnam's digital economy is growing strongly, diversified and increasingly in-depth with the support of modern technology. This is a positive signal that Vietnam is taking advantage of the opportunities from the 4.0 industrial revolution to make a breakthrough.
Source: https://doanhnghiepvn.vn/chuyen-doi-so/kinh-te-so-viet-nam-can-moc-39-ty-usd-dan-dau-dong-nam-a-ve-ai/20251125094041072
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