Lam Dong province encourages the use of OCOP products, which are characteristic of the province, during holidays and festivals.

This is a directive from Central Party Committee member, Deputy Secretary of the Provincial Party Committee, and Chairman of the Provincial People's Committee Ho Van Muoi to departments and agencies aimed at expanding markets and increasing the value of local products.

Delegates visit the OCOP (One Commune One Product) booth at the Spring Flower Market and Tet Shopping Festival - Lam Dong's Great Forest 2026, held in Nam Gia Nghia ward (Photo: Hoang Duong)

Accordingly, units will strengthen propaganda and mobilization efforts to encourage officials, civil servants, employees, and all segments of the population to choose and use OCOP products and distinctive products of the province. This will be implemented during provincial events and festivals, especially during the Lunar New Year of the Horse in 2026.

The Provincial People's Committee has assigned the Department of Agriculture and Environment to take the lead, in coordination with the Department of Industry and Trade and other relevant units, in organizing the widespread introduction and promotion of OCOP products and OCOP sales points in the province to agencies, organizations, and localities throughout the province. This aims to encourage consumption (personal use, gifts, etc.) of OCOP products and specialty products during holidays, Tet (Lunar New Year), and daily consumption.

A booth showcasing OCOP products from Lam Dong province is displayed at the Spring Flower Market (Photo: Hoang Duong)

Over the years, the "One Commune, One Product" program (abbreviated as OCOP program) has truly spread throughout Lam Dong province, with the number of recognized OCOP products constantly increasing and diversifying in types.

Currently, Lam Dong province has 946 OCOP products with valid certificates. Of these, 8 products are being evaluated and classified as 5-star by the Ministry of Agriculture and Environment , 80 products as 4-star, and 858 products as 3-star, with the participation of 533 businesses. This is recognition of the superior quality and long-term potential of local products.

Delegates visit the OCOP (One Commune One Product) booth at the Spring Flower Market and Tet Shopping Festival - Lam Dong's Great Forest 2026, held in Nam Gia Nghia ward (Photo: Hoang Duong)

The achievements mentioned above are thanks to the attention and guidance of the Provincial Party Committee, the Provincial People's Council, and the Provincial People's Committee, along with the involvement of departments, agencies, and localities, and especially the active participation of OCOP entities.

Source: https://baolamdong.vn/lam-dong-k-huyen-khich-su-dung-san-pham-ocop-dac-trung-cua-tinh-trong-dip-le-tet-424166.html