Go-kart racing - an exciting experience when coming to Anh Phat Hotels & Resorts resort, entertainment and recreation complex.
According to statistics from the Department of Culture, Sports and Tourism, in the first 11 months of 2025, the whole province welcomed nearly 16 million visitors, with total tourism revenue estimated at over 44.2 trillion VND. In the face of weather fluctuations and changing trends in recent times, Thanh Hoa tourism has shown its efforts in maintaining growth momentum to achieve the set goals. Notably, the province's sea tourism products have built a prominent brand in the Northern and North Central regions, becoming products with scale, competitiveness and the ability to attract visitors. In particular, golf tourism at the FLC Sam Son Eco-tourism Resort Complex has attracted a large number of high-spending tourists. Many unique cultural, sports and tourism events are held in coastal tourist areas to contribute to promoting, stimulating demand and attracting tourists such as: sea tourism festival; love festival; culinary festival; street carnival festival; Large-displacement motorcycle parade; golf tournament; Sun - Marathon race; water music show at Sam Son sea square... Along with that, many new services have been put into operation such as: kayaking, zipline racing, go-kart racing, paintball shooting at Anh Phat Hotels & Resorts; Me Island tour; festival street at Falmingo Ibiza Hai Tien... creating highlights and highlights to help tourists have completely new experiences when coming to the province's coastal tourist areas.
Not only sea tourism products, Thanh tourism also shows a strong transformation of cultural and community ecological tourism products. Cultural tourism destinations such as Lam Kinh, Thanh Nha Ho, Nua - Am Tien temple have now invested in automatic commentary systems, expanded cultural experience spaces and connected tours to surrounding areas, helping tourists "live in the heritage" instead of simply sightseeing activities as before. This change has encouraged travel businesses to promote the exploitation of specialized tours on history, architecture, and cuisine of Thanh. Although tourism revenue is not high, this is considered a material in the journey to explore Thanh, turning heritage into emotional touchpoints. As for community tourism products in mountainous communes such as Pu Luong, Co Lung, Nam Xuan, Linh Son, they continue to play a pioneering role in developing green tourism. Resorts and homestays combine accommodation, ecology and local cultural experiences - this has helped community tourism destinations maintain stable appeal year-round.
According to Mr. Do Duc Manh, Head of Pu Luong Tourism Association, the new trend of tourism today requires products to be innovative and associated with real experiences; at the same time, he emphasized: “Currently, tourists not only need a beautiful resort, but they also need to participate in cultural experiences of the destination itself, to become part of the journey of discovery. Therefore, together with all levels, sectors, and localities, each tourism service provider in Pu Luong has been making efforts to renew its story in a more attractive way, creating different experiences. This is the basis for resorts to maintain growth in 2026”.
In preparation for the 2026 target, many businesses have begun to restructure their products. In coastal tourist areas, products are designed in the direction of "one destination - multiple experiences", combining relaxation - sightseeing - culinary experience - health care, helping to prolong the length of stay and increase spending. In mountainous areas, businesses will promote the development of trekking tours, cloud hunting, traditional craft experiences and seasonal cuisine. Meanwhile, the urban service sector in the center of Hac Thanh ward is aiming for MICE tourism products (tourism combined with conferences and seminars), large-scale cultural and sports events, in the direction of multi-layered experiences, increasing interaction between tourists and destinations.
Deputy Director of the Department of Culture, Sports and Tourism Vuong Thi Hai Yen said: The new direction in developing tourism products of the province is to avoid duplication leading to monotony. In recent times, the province has focused on renewing existing tourism products and investing in and building new tourism products with differences, while focusing on increasing the experience in each product to create a spread and high competitiveness. Thereby, not only meeting the needs and tastes of tourists, but also aiming to attract the market of high-spending tourists and international tourists.
In the coming time, along with marine, cultural and community ecological tourism products, the province will develop agricultural tourism products. The focus is on promoting the application of scientific and technological advances to develop clean, high-quality agricultural products, meeting shopping needs and stimulating spending of tourists. Along with that, improving the quality of typical cultural tourism villages associated with preserving traditional culture and beliefs; preserving and restoring traditional craft villages; exploiting and elevating the culinary culture of ethnic minorities into unique tourism products...
It can be said that the process of renewing products and enhancing experiences is contributing to creating a new look for Thanh tourism. From familiar destinations such as Sam Son to peaceful ecological areas such as Pu Luong, from Lam Kinh heritage to community cultural spaces, all are being dressed in new stories and new approaches. According to tourism experts, if this development direction is maintained, Thanh Hoa can completely maintain its growth momentum in the new period, gradually affirming its position as an attractive destination on the national tourism map.
Article and photos: Hoai Anh
Source: https://baothanhhoa.vn/lam-moi-san-pham-gia-tang-trai-nghiem-de-giu-da-tang-truong-du-lich-270166.htm
Comment (0)