For the first time, Lang Son farmers brought roast duck to close orders on the 'virtual' market.

For the first time, Lang Son farmers brought roasted duck, a famous specialty of Lang Son, and many other agricultural specialties to the "virtual market". After only a few hours, more than 200 orders were successfully closed.

For the first time, Lang Son roasted duck was introduced and sold through the LIVE session of Lang Son OCOP Market held on December 8. Accordingly, on the channels Co Tho Oi 68 Grocery and Anh Doai Den Day, content creators brought nearly 20 products from 10 OCOP entities, businesses, sellers and production facilities in Lang Son province.

Lang Son farmers participate in selling agricultural products and Lang Son roasted duck on the "virtual" market.

In particular, during the LIVE session of Anh Doai Den Day, for the first time, Lang Son roasted duck products were introduced and sold through TikTok Shop. Roasted ducks are about 1.8 - 2kg/duck, pre-processed, vacuum-sealed and sterilized with technology that can be transported far away and preserved for up to 22 days at room temperature.

During the LIVE session of Co Tho Oi Grocery, Lang Son specialties such as khau nhuc, bamboo shoots, mac mat, etc. were introduced to hundreds of viewers on the TikTok platform. Thanks to the close coordination between content creators and local sellers, including many farmers, the total LIVE session reached more than 2 million views, more than 371,150 live viewers, and sold more than 200 orders.

This special market is part of a series of activities including the Training Conference to enhance skills in selling OCOP products through digital media for rural youth, the Forum "Exploiting the potential of digital economy in promoting OCOP products" and the Lang Son OCOP Market organized by the Youth Union Working Committee (Central Committee of the Vietnam Fatherland Front) in coordination with Lang Son Provincial Youth Union and TikTok Shop to promote regional agricultural products to promote trade and improve the digital capacity of local small and medium enterprises.

Forum "Exploiting the potential of digital economy in promoting OCOP products".

The OCOP fair associated with the KOLs festival promoting regional agricultural products held in Lang Son this time has the mission of promoting the beauty and cultural characteristics of the regions, while contributing to promoting e-commerce for OCOP products and Vietnamese agricultural products on digital platforms.

To increase the effectiveness of promotion and introduce the image of Lang Son countryside to many people, digital content creators have experienced Quynh Son Community Cultural Tourism Village, which has just been recognized as the best tourist village in the world in 2025. Here, content creators have a day to experience local life, stay at a community homestay, experience making black banh chung, and experience the yin-yang tiled roof village.

With their experiences in Quynh Son, content creators produced short videos and posted them on their personal TikTok channels. After 12 hours of posting, the videos produced by content creators with the hashtag #DacSanXuLang quickly attracted millions of views, contributing to spreading cultural values ​​and promoting the good traditions of Quynh Son, Lang Son on digital platforms.

At the training conference to enhance skills in selling OCOP products through digital media for rural youth in Lang Son, each rural youth in Lang Son will be trained and enhanced in applying digital transformation to promote and consume agricultural specialties. The conference also aims to equip digital skills for young people in Lang Son province to apply technology to communicate and spread local culture.

According to Mr. Hoang Tuan Phong, owner of TikTok channel Mr. Phong Phe, to build an effective personal channel, each individual needs to orient and determine their own values ​​before building a brand on a digital platform, from there producing content according to the original goal so that each individual has their own mark.

In the context of digital transformation and creative economy, experts say that each locality needs to aim to build a community of local youth who create digital content, digitize local culture to both preserve, promote and exploit for local economic development. When technology touches culture, it will not only preserve cultural values ​​but also renew them to survive in the future. When young people become storytellers, "digital ambassadors", each local story continues to spread strongly.

Source: https://baotintuc.vn/kinh-te/lan-dau-tien-nong-dan-lang-son-mang-vit-quay-len-chot-don-tren-cho-ao-20251209192524331.htm