Promoting Ha Tinh's specialties in the heart of the capital city.
(Baohatinh.vn) - The "Ha Tinh Products Week in the Capital" attracted a large number of locals and tourists, contributing to promoting local specialties and expanding opportunities to reach consumers both domestically and internationally.
Báo Hà Tĩnh•24/04/2026
The 5th edition of the "Vietnamese Product Vitality" program, themed "Ha Tinh Product Week in the Capital," took place from April 23-26 at 62 Trang Tien Street, Hoan Kiem Ward, Hanoi . The event was organized by the Department of Domestic Market Management and Development ( Ministry of Industry and Trade ) in collaboration with the People's Committee of Ha Tinh province, the People's Committee of Hoan Kiem ward, TikTok Vietnam, and Vietnam National Payment Corporation. At the event, the exhibition space showcased many typical products of the province such as: peanut brittle, agarwood, fish sauce, and rice crackers... These are OCOP products, typical rural industrial products, and many items have been exported and consumed in many countries.
The Tâm Thiên Hương agarwood product line from Linh Trang Trading Co., Ltd. (Thanh Sen Ward), featuring a variety of items such as agarwood bracelets, agarwood ornaments, and agarwood incense, was displayed at the event.
Nguyen Lam sesame rice crackers from Nguyen Lam Production, Trade and Service Cooperative (Ky Anh commune) are a product that has been exported to markets in Japan, South Korea, and other countries.
Mr. Le Van Duan – Director of Nguyen Lam Production, Trade and Service Cooperative shared: “We are very honored that our products are being displayed at this program to introduce them to people and tourists in the capital city. This is an opportunity for the cooperative to reach more customers, promote our products and seek opportunities to expand our market.”
The spring rolls produced by Anh Thu spring roll production facility (Ha Huy Tap ward) are a traditional specialty of Ha Tinh province , with a market nationwide and in many countries . Luận Nghiệp fish sauce from Chiến Thắng Seafood Purchasing and Processing Cooperative (Hải Ninh ward) wins over customers thanks to its quality and processing methods that ensure safety and preserve traditional flavor. Cuong Nga Honey Cooperative (Son Giang commune) is one of seven establishments participating in the product exhibition at the "Ha Tinh Product Week in the Capital" program. A variety of deer antler products, such as sliced dried deer antlers, powdered dried deer antlers, deer antler wine, deer bone extract, etc., from Hien Ngoc deer antler facility (Son Giang commune) were displayed at the program.
The stalls were always bustling with visitors and shoppers. Many Hanoi residents and tourists enthusiastically experienced and chose specialties from Ha Tinh.
Products with attractive packaging and designs, along with product information and traceability, build customer trust.
Ms. Mai Quynh Anh (Hanoi) shared: "Visiting the exhibition booth, I learned more about the specialty products of Ha Tinh province and also bought many famous local products such as agarwood bracelets, sesame rice crackers... ". The program provides an opportunity for businesses, cooperatives, and production and trading establishments to promote the province's key products to a wide range of consumers and tourists. At the same time, it contributes to promoting the digital transformation process in production and business activities, gradually expanding product distribution channels through digital platforms; enhancing brand value, competitiveness, and sustainable development of local products. In the photo: Leaders of the Department of Industry and Trade inspect the preparations for the product livestream session within the framework of the program.
According to the plan, from 7 PM to 10 PM tonight (April 24th), businesses, cooperatives, and establishments displaying products at the event will livestream to introduce and promote their products on the TikTok platform. The program will feature the participation of leaders from the Department of Domestic Market Management and Development, leaders from the Ha Tinh Department of Industry and Trade, and People's Artist Lan Huong, contributing to the strong dissemination of the "Vitality of Vietnamese Goods" message.
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