Spreading Vietnamese business values

Not only is it a large-scale trade promotion event, the first Autumn Fair 2025 will also become a "test" for the sustainable development capacity of Vietnamese enterprises.

The 2025 Autumn Fair will take place at the National Exhibition Center (Dong Anh, Hanoi ). Photo: Phan Phuong/VNA

From new startups to large corporations, all share the same aspiration to affirm Vietnamese values ​​through quality, responsibility and cultural identity. Vietnam and World Economic Reporters recorded the opinions of Mr. Nguyen Quang Tri - Executive Director of Marketing Vinamik, Hoang Danh Huu - Founder of Miss EDE coffee brand and Nguyen Hoang Anh - Director of Mu Cang Chai Edible and Medicinal Mushroom Production Company Limited about the opportunities when participating in the first Autumn Fair 2025.

* Mr. Nguyen Quang Tri - Marketing Executive Director of Vinamik: Affirming brand stature

Vinamilk appreciates the opportunity to participate in the Autumn Fair 2025 and sees this as a very important milestone to affirm Vietnam's position on the international trade map. For businesses like Vinamilk, this is an opportunity to introduce production capacity, efficiency, innovation and product quality to international friends and is a good opportunity to promote trade.

From the experience of participating in many international fairs, Vinamilk realized that this fair opens up a great opportunity for businesses to connect with global partners, learn and exchange with partners. In addition, this is also an opportunity for Vietnamese businesses to affirm and compare the quality of their products with increasingly strict international standards. In particular, through this, it creates a bridge for products made in Vietnam to be closer to consumers around the world.

Vinamilk brings to this fair a rich and unique product experience space. Along with that, it introduces new products with breakthrough characteristics, developing and applying world-leading technology that is developed and applied in Vietnam for the first time.

Vinamilk hopes to not only bring consumers and visitors to the 2025 Autumn Fair new breakthrough products, but also bring pride in a Vietnamese brand that is reaching far and high to be worthy of the world.

* Mr. Hoang Danh Huu - Founder of Miss EDE coffee brand: Spreading cultural beauty

Participating for the first time at the 2025 Autumn Fair, Miss Ede not only promotes products that meet international standards but also wishes to spread the beauty of the indigenous culture of the Central Highlands to international friends. With the characteristics of products from the red basalt soil of the Central Highlands, Miss EDE has brought specialty naturally processed fermented coffee products and specialty chocolate products that MISS EDE is trading at international airports in Vietnam as well as exporting full containers and finished packaging of Vietnamese products to the United States and Korea.

Coming to the Autumn Fair 2025, Miss Ede hopes to be a bridge to connect more with international partners. Miss Ede hopes that through the fair with the largest scale ever to date, it will expand more specialty coffee and chocolate of the Central Highlands to many markets.

With the desire to bring in addition to the quality of Vietnamese products from the Central Highlands that meet global standards, Miss Ede will focus on the cultural diffusion factor. The path that Miss Ede has chosen is to bring a packaging design imbued with the Central Highlands with the representative image of the Ede girl in the Central Highlands with her own beauty. Among the unique beauty of the Vietnamese people with diversity and identity, the strategy of commercial diffusion along with the dissemination of indigenous culture is what Miss Ede has focused on in the past time and will certainly be a highlight to contribute to a more diverse Autumn Fair 2025.

* Mr. Nguyen Hoang Anh - Director of Mu Cang Chai Edible Mushroom and Medicinal Mushroom Production Company Limited: Opportunities for new businesses entering the market

The Autumn Fair opens up opportunities for trade, product promotion, customer search and distribution system expansion for participating businesses; especially small and medium enterprises and startups that are new to the market like us.

Mu Cang Chai Edible and Medicinal Mushroom Production Company Limited currently has main products of shiitake mushrooms and some off-season vegetables. The company's products have achieved ISO 2018 and OCOP 3-star standards in 2023, and the products are also announced on the Department of Agriculture, Forestry and Fisheries Quality Management of Lao Cai province. The company's products also received positive signals from consumers attending the fair. Accordingly, on the first day, we sold out all the mushrooms brought to the fair and had to move the goods up for sale.

Through the fair, I realized that the demand for green, clean, safe products for Vietnamese consumers is increasing day by day. This is the basis and great confidence for businesses to continue pursuing this direction and strive to do better in the future. Businesses always want to create absolutely safe products for Vietnamese consumers. Currently, the company's products have been exported to the Taiwanese market (China) and in the domestic market, they are also available at some supermarkets in the Vingroup system in Ho Chi Minh City and Hanoi.

After a period of entering the market, our products have been highly appreciated by the market and consumers and I feel happy to have contributed a small part in creating green, clean and safe meals for the Vietnamese people.

Source: https://baotintuc.vn/kinh-te/lan-toa-gia-tri-doanh-nghiep-viet-20251102071742986.htm