Spreading the value of handicraft and OCOP products internationally

In order to promote craft village products, Hanoi's One Commune One Product (OCOP) Program internationally, the Hanoi Department of Agriculture and Environment has promoted many trade promotion activities, organized fairs and festivals domestically as well as abroad.

Booth displaying Hanoi 's fine art ceramic products at the 2025 Autumn Fair. Photo: Tran Viet/VNA

Specifically, in 2025, Hanoi organized the 2025 International Craft Village Conservation and Development Festival, participated in the Artigiano International Handicraft Fairs in 2023, 2024 and this year was held at the Milan Exhibition Center from December 6 to December 14, 2025... Through the fair, visitors will experience authentic, sophisticated handicrafts and thousand-year-old cultural stories hidden in each product... of Vietnam.

According to Mr. Nguyen Dinh Hoa, Deputy Director of the Hanoi Department of Agriculture and Environment, this year's International Craft Village Conservation and Development Festival has opened up a special opportunity for cultural exchange, helping Hanoi artisans look back at their strengths, learn new product design trends to suit the contemporary needs of domestic and foreign consumers, and expand international cooperation.

In addition, continuing the series of successes at the Artigiano International Handicraft Fairs, especially the 2023 and 2024 marks, Vietnam continues to be the highlight at the 29th annual event AF L'ARTIGIANO 2025. This year, under the chairmanship of the Hanoi Department of Agriculture and Environment, the National Pavilion is organized with a strategic vision, focusing on the theme "Vietnamese OCOP Products: Convergence of Values ​​- Spreading Culture".

The “Hanoi - Vietnam” exhibition area is over 100m2 in size, designed to be open, luxurious, and imbued with contemporary Asian identity. This is not only a space to introduce products but also a cultural bridge, helping European visitors directly experience the quintessence of Vietnamese art and cuisine . 10 prestigious enterprises from Hanoi and other provinces have brought a variety of sophisticated handicraft products such as ceramics, silk (Handysilk brand), rattan and bamboo, along with high-quality OCOP agricultural products such as tea, coffee, cashew nuts, and dried fruits. The presence of these products, from the hands of craft village workers to local agricultural products, has affirmed the message of the crystallization between tradition and export standards.

Visiting Hanoi's booth were Ms. Nguyen Thi Thu Ha, Charge d'Affaires of the Embassy of Vietnam in Italy, Trade Office of the Embassy of Vietnam in Italy, along with important partners such as Mr. Enrico Brambilla (Secretary General of the Milan Handicraft Federation), Mr. Gabrielle Alberti (Director of the Fair), and Mrs. Loredana (President of the Milan Handicraft Association), Hanoi Department of Agriculture and Environment, and Hanoi enterprises.

Mr. Enrico Brambilla, Secretary General of the Milan Handicrafts Confederation, expressed his appreciation for the continued participation of Hanoi (Vietnam), recognizing the great potential of products such as ceramics, silk and lacquer in satisfying the high aesthetic tastes of the Italian and European markets. He pledged to support Hanoi and Vietnam to participate in the Artigiano Fair 2026, paving the way for long-term cooperation.

The representative of the Vietnamese Embassy proposed that the Organizing Committee increase the sharing of international experiences, provide in-depth information on market trends and connect directly with European importers and wholesalers. Right from the first days, the Hanoi, Vietnam booths witnessed a large number of visitors, connecting and shopping enthusiastically. Mr. Antonio Intiglietta, Chairman and CEO of Gestione Fiere, visited the exhibition area and highly appreciated the "unique, distinctive and colorful" nature of Hanoi, Vietnam products. This proves that the cultural values ​​embedded in each product have created an irresistible appeal to international consumers.

Through meetings and exchanges with Italian partners, the two sides have deeply analyzed consumer trends, global aesthetic trends and agreed on the importance of long-term cooperation in sustainable development of the handicraft industry. The common goal is to build action programs to promote the cultural values ​​and quintessence of craft villages in Hanoi, Vietnam, ensuring that OCOP products of Hanoi, Vietnam are not only goods but also cultural ambassadors in the international market.

Artigiano Milan Fair 2025 once again affirms itself as an effective platform, helping to enhance the national brand image and open the door to trade for Vietnamese products in the largest economic and cultural center of Italy.

Source: https://baotintuc.vn/kinh-te/lan-toa-gia-tri-san-pham-thu-cong-my-nghe-ocop-ra-quoc-te-20251209125338867.htm