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Vinasun leaders talk about competitive strategy

(NLDO) - The number of Vinasun taxis has decreased by nearly 7% due to increasingly fierce competition.

Người Lao ĐộngNgười Lao Động24/04/2025

On April 24, Vietnam Sun Corporation (Vinasun) held its 2025 annual general meeting of shareholders.

At the meeting, Mr. Ta Long Hy, Chairman of Vinasun Board of Directors, said that the domestic taxi industry is undergoing many changes, the taxi business is facing difficulties mainly due to fierce competition from traditional taxi companies, technology and the strong development of electric taxis.

Taxi companies have adjusted their strategies, as well as consumers have changed their travel behavior, which has had a strong impact on the taxi market. Businesses that want to maintain their position need to have flexible strategies, apply effective technology, and invest in environmentally friendly vehicles.

Vinasun vay hàng trăm tỉ đồng chuyển đổi xe xanh - Ảnh 1.

Vinasun Taxi

According to Mr. Ta Long Hy, by the end of 2024, Vinasun had 2,418 taxi vehicles operating, down 6.6% compared to the same period in 2023. Of which, 806 new hybrid vehicles were invested to replace gasoline vehicles. This led to the debt payable as of December 31, 2024 having a bank loan balance and financial leasing debt to purchase means of transport of VND 553.72 billion, an increase of 264.13% compared to 2023.

According to plan, by 2025, 400 new hybrid cars will be invested.

Vinasun leaders talk about business plan for 2025

To compete, Vinasun has come up with a series of solutions such as implementing a flexible fare policy to increase revenue during off-peak and peak hours. Choosing the type of vehicle to invest in to save costs and protect the environment. Improving the app system, increasing utilities, location features, payment features, price locking features, as well as measures to increase the number of passengers installing the Vinasun app and booking cars via the app.

Explaining the decision to choose only hybrid cars instead of pure electric cars, Vinasun's leader said: Using hybrid cars helps save fuel significantly without having to depend on the charging station system like electric cars. Although the company has also considered the option of using pure electric cars, the current time is still not suitable. The reason is because electric cars need a long charging time and depend heavily on charging station infrastructure, which is still limited. In addition, when liquidating cars, pure electric cars often lose more value than gasoline cars or hybrid cars, this is also a factor that makes the company not rush to implement.

Source: https://nld.com.vn/lanh-dao-vinasun-giai-thich-vi-sao-khong-chon-xe-dien-196250424152036623.htm


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