Lazada creates breakthrough for year-end shopping season with strategic upgrades

E-commerce platform Lazada has kicked off its 12-12 Big Year-End Sale shopping festival and introduced four notable upgrades for this year's sale season…

Lazada has made a comprehensive upgrade to prepare for the year-end shopping season.

Four outstanding upgrades include: Improving the application interface and services; expanding the source of genuine international and domestic goods; strengthening cooperation with content creators and especially upgrading a series of sales season incentives such as subsidies up to 12 million VND, deep discounts up to 90%... and brand vouchers up to 30% applicable from 8:00 p.m. December 11 to 14, 2025.

Lazada continues to upgrade the application and comprehensively enhance the shopping experience with a series of improvements from the app interface, logistics, customer care and AI applications throughout the user's shopping journey. The application interface is more streamlined and personalized, making it easier for users to search and track their favorite products. Vouchers can be collected at every step of the shopping journey. The Coins page and games are optimized to both entertain and support effective deal hunting. More specifically, the LazMall channel opens an "International Trends" section to synthesize and update new products, along with a ranking of new trends with the most preferential prices. The app will also focus more on genuine stores, to introduce high-quality products to users.

Customer service will be applied the “Once & Done” model to increase the resolution rate right from the first reception and significantly shorten the complaint processing time with the return and refund approval process accelerated by AI. AI also acts as a “shopping assistant”, giving suggestions that match needs and quickly synthesizing reviews, helping users confidently close orders.

December with the 12-12 festival, the event is considered a meeting point for millions of online consumers. Opening from 8:00 p.m. on December 11 and lasting until December 14, 2025, Lazada opens up the opportunity to hunt for great deals with subsidy vouchers up to 12 million VND, enjoy free shipping on all floors and thousands of LazFlash flash deals with discounts up to 90%, bringing the opportunity to own essential products at super cheap prices. Major domestic and international brands also participate with vouchers up to 30%. Key product categories such as: Fashion , beauty, electronics, household appliances, Christmas gifts... all have special offers, bringing a variety of rich and valuable options for all needs.

To meet the demand for international shopping, Lazada brings millions of genuine products from Gmarket Korea, TMall (Taobao's official store) and a series of brands from Europe, America, and Japan exclusively available on the platform. With just a few clicks, users will receive their goods within 7 days, with free shipping and free returns within 30 days. International brand products continue to have many deep discounts, notably discounts of up to 90% and up to 25% for first-time TMall buyers...

A representative of Lazada Vietnam shared: “This year’s 12-12 Shopping Festival marks an important step forward in Lazada’s journey to continuously improve the shopping experience for consumers. With comprehensive improvements, a variety of genuine, quality products and attractive promotions, we hope to bring users a more complete, convenient and reliable year-end shopping season.”

BINH LAM

Source: https://www.sggp.org.vn/lazada-tao-but-pha-cho-mua-mua-sam-cuoi-nam-voi-nhung-nang-cap-chien-luoc-post827665.html