The 2025 International Tea Festival will be held in Vietnam for the first time.

The press conference to announce the series of events of the International Tea Festival - World Tea Fest 2025, held for the first time in Vietnam, recently took place in Lam Dong.

This is the largest international tea festival in Vietnam in 2025, lasting nearly a month (from November 11 to December 7). The event is expected to have about 20,000 attendees with a series of outstanding activities such as: Tea expo - International tea fair and exhibition, Tea summit - High-level conference on tea industry development strategy, Tea fest - Grand concert program, Tea connect - Diplomatic tea, Tea carnival: Street festival and tea culture...

The Organizing Committee presents flowers to the Advisory Board of the 2025 International Tea Festival . Photo: Organizing Committee.

At the press conference, the Organizing Committee also announced the Tea Festival Advisory Board, bringing together prestigious and influential experts to ensure professional quality:

Mr. Aaron Toronto - American director, screenwriter and producer who has been involved in Vietnamese cinema for more than 20 years, with many outstanding film projects such as De mai tinh, Hai Phuong, Em chua 18, and made a splash with Dem toi splendor (the film won the Best Director and Best Vietnamese Film Screenplay awards in 2023).

Tea scholar Trinh Quang Dung - Vietnam Academy of Science and Technology. Author of the research work Vietnamese Tea Civilization and many research works on Vietnamese culture.

Dr. Nguyen Phuoc Hai Trung - Deputy Director of Hue Monuments Conservation Center. He is a scholar with many years of experience in the field of research on Nguyen Dynasty royal culture.

People's Artist Vuong Duy Bien - Chairman of the Vietnam Association for the Development of Cultural Industries (former Deputy Minister of Culture). He is also a talented sculptor and painter whose paintings have participated in many domestic and international exhibitions.

Mr. Saadi Salama - Ambassador Extraordinary and Plenipotentiary of the State of Palestine to Vietnam.

Mr. Mori Kazuki - General Director of Lam Dong Tea Joint Stock Company spoke. Photo: Organizing Committee.

According to the Organizing Committee, the festival will take place for nearly 1 month, especially from December 5 to 7, with many outstanding activities providing a panoramic picture of tea culture and economy, gathering key and highly international activities, including:

Tea gallery - Exhibition of technology experience space on Vietnamese and international tea culture; Tea connect - Diplomatic tea, with the participation of 60 ambassadors from countries; Tea expo - International tea fair and exhibition; Tea summit - High-level conference on tea industry development strategy; Tea carnival - Street festival and tea culture; Tea fest - Grand concert program combined with Ao Dai performance by 80 Miss Cosmo contestants of the world; Tea travel - Experience the tea ecosystem growing area; Tea talk - Exchange, inspire culture, start-up with university students.

Mr. Pham Cong Tuan Ha - Representative of Doi Dep brand and Miss Universe Vietnam runner-up Do Cam Ly - Beauty Ambassador of Doi Dep brand presented an overview of the plan to organize the 2025 International Tea Festival . Photo: Organizing Committee.

In addition, many sideline activities are held from now until December 4 such as: Tea Art - Artistic creation space about tea culture; Gen tea - Competition about tea culture and entrepreneurship for university students; Tea culture - Incense offering ceremony and offering "National tea" to King Hung. In particular, Gen tea is a key competition, specially designed for students from universities across the country, a creative launch pad to arouse passion and entrepreneurial spirit from Vietnamese tea culture.

The World Tea Fest 2025 is expected to set many new records for tea, contributing to promoting and affirming the position of Vietnamese tea in the market.

Vietnam is one of the cradles of tea civilization in the world, with a long tradition of cultivation and tea culture. Especially in Lam Dong - the capital of tea is developing strongly. This place has a diverse climate and soil, creating unique tea lines with rich flavors. The harmonious combination of traditional cultivation techniques and modern technology, along with the uniqueness of Vietnamese tea culture, is helping Lam Dong clearly affirm its cultural value and great economic potential on the international tea map.

Announcing the ambassadors of the 2025 International Tea Festival: Miss Universe Vietnam 2025 - Nguyen Hoang Phuong Linh; Runner-up Miss Cosmo 2024 - Karnruethai Tassabut; Runner-up Miss Universe Vietnam 2025 - Do Cam Ly (from left to right). Photo: Organizing Committee.

Organizing the International Tea Festival in 2025 is a strategic step in positioning the Vietnamese tea brand, continuing to affirm the role and position of Lam Dong in gradually realizing the vision of becoming the center of Asian tea culture, spreading the core value of "Vietnamese Tea - Vietnamese Soul".

The 2025 International Tea Festival also closely links the three elements of “heritage – economy – sustainable development” in Vietnamese tea culture. The festival not only honors the hundreds of years of traditional “heritage” of tea trees, preserves cultivation techniques and the art of tea tasting, but also strongly promotes “economic” activities, promotes international trade, expands export markets, and enhances the economic value of tea products.

At the same time, the program also emphasizes sustainable development, encouraging organizations and individuals to apply organic agriculture, green technology, and environmentally friendly production models, ensuring the "sustainable development" of the tea industry.

The program is jointly implemented by Lam Dong Provincial People's Committee with Nam A Commercial Joint Stock Bank (Nam A Bank), Doi Dep Brand, Lam Dong Tea Joint Stock Company and Miss Cosmo Organization with many outstanding activities, promising to bring a cultural - economic - artistic space imbued with identity.

Panorama of the 2025 International Tea Festival press conference . Photo: Organizing Committee.

With a sustainable development strategy, Nam A Bank always steadfastly connects business activities with the mission of creating sustainable values ​​for the community and society, while shaping a distinct cultural mark.

The Bank has built a unique corporate culture, taking the essence of Vietnamese tea as a consistent value. The philosophy of tea culture is considered a source of inspiration to convey the symbol of perseverance, taking people as the origin and foundation for all activities, creating a unique feature in the system of credit institutions.

Nam A Bank representative shared: “Accompanying the 2025 International Tea Festival is not only a social responsibility but also an affirmation of Nam A Bank's strategy in sustainable development. We believe that Vietnamese tea culture contains heritage values ​​and green economic potential. Through the festival, we hope to support the building of a national brand for Vietnamese tea, while creating conditions for businesses to access green capital and sustainable financial solutions, thereby helping Vietnamese agricultural products meet global standards and open the door to export.”

The 2025 International Tea Festival promises to be not only a key cultural and tourism event of Lam Dong, but also an opportunity for Vietnam to affirm its position on the world tea culture map.

Source: https://nongnghiepmoitruong.vn/le-hoi-tra-quoc-te-2025-lan-dau-tien-to-chuc-o-viet-nam-d783880.html