Bac Ninh Fruit Festival 2025: Diverse forms of promotion to attract visitors

BAC NINH - The 2025 Bac Ninh Fruit Festival has a scale of more than 200 booths, taking place from December 5 to 10. Within the framework of the festival, many livestream sales activities, art performances... took place, attracting a large number of people to participate.

Although the festival has entered its fourth day, there are still many people and tourists coming to visit. Photo: View of the exhibition area (morning of December 9).

Mr. Pham Hong Long, Chairman of Chu Ward People's Committee informed that from the evening of December 5 to December 8, the festival attracted about 180,000 visitors to visit and shop.

Nung ethnic people in the Luc Ngan highlands cherish their homeland products.

Not only buying oranges and grapefruits, tourists also choose to buy other fruits, including dried lychees as gifts.

People in the Luc Ngan highlands sell traditional products of their ethnic group. Photo: Customers choose to buy brocade scarves of the Nung people, Tan Son commune.

The festival attracted dozens of businesses to display, promote and sell products, including Ha Bac Fertilizer and Chemical Joint Stock Company. At the festival, the company gave people 300 bags of nitrogen (weighing 1.5 kg/bag, worth 20,000 VND) and many T-shirts to promote the company's new products such as Urea N46 BIO, N46TE for fruit tree care.

At the festival, there were many livestream sales activities, connecting the consumption of fruit products, OCOP products through e-commerce platforms Sendo, Lazada, TikTok... with the support of digital content creators. Photo: Xuan Studio Group ( Hanoi ) supports Nam Duong Agricultural Import-Export Company Limited to sell rice noodles and other local agricultural products.

To attract tourists and spread the traditional cultural values ​​of the province, during the festival days, the Organizing Committee organized many art performances such as: Quan Ho singing, Then singing, Cheo singing and water puppetry. Photo: Quan Ho folk song performance on a boat at the central lake of Chu ward.

Water puppet show.

The Dai

Source: https://baobacninhtv.vn/le-hoi-trai-cay-bac-ninh-2025-da-dang-hinh-thuc-quang-ba-hut-khach-tham-quan-postid432766.bbg