Amidst the bustling atmosphere of the Lunar New Year market in the Year of the Horse, bronze products, especially feng shui horse figurines, are being sought after by many consumers for display and as gifts at the beginning of the year.
According to East Asian cultural beliefs, the horse symbolizes strength, loyalty, perseverance, and a spirit of relentless progress, associated with the wish for a prosperous, successful, and lucky new year. Therefore, as the Year of the Horse begins, bronze horse figurines are considered a key product line in the feng shui market during Tet (Lunar New Year).
From mid-December onwards, in many bronze casting villages and shops selling religious and feng shui items, horse statues are displayed prominently in a wide variety of designs, from small statues for desks and shelves to large statues for living rooms and office lobbies.
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| Horse figurines are displayed prominently in many shops, in a wide variety of designs. |
Besides traditional designs, artisans have also created many different horse poses such as galloping horses, horses rearing up, and horses standing majestically, combined with cloud and cloud motifs, expressing auspicious meanings and a prosperous start to the new year.
According to manufacturers, demand for bronze horse statues has increased significantly this year, with many orders placed early, and some customers even requesting custom sizes, designs, and specific feng shui requirements. In addition to local sales, these bronze horse figurines are being widely promoted and distributed through online channels, expanding the market to many provinces and cities nationwide.
According to the owner of Nguyet Anh Bronze Shop on Tran Huu Tuoc Street, Thanh Nam Ward, Ninh Binh , the number of customers browsing and shopping in the days leading up to the Lunar New Year has increased by about 30-40% compared to the period before the twelfth lunar month. Besides ready-made products, many customers choose to order custom-designed items as gifts for business partners and relatives. Increased demand, coupled with slightly rising raw material costs, has led to slight price adjustments, but these remain acceptable to the market.
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| Small bronze horse statues range in price from a few million to 10-15 million VND, while larger, more elaborately crafted models can cost up to tens of millions of VND. |
According to observations, the market for feng shui mascots during the Lunar New Year of the Horse (Bính Ngọ) this year is divided into several price segments, depending on size, level of craftsmanship, and finishing techniques. Small horse statues, used for decorating desks, shelves, or living rooms, commonly cost from a few million to around 10-15 million VND, suitable for the majority of consumers. Meanwhile, larger statues with deep carvings, balanced proportions, elaborate finishing, or gold plating, combined with precious metals, can cost up to tens of millions of VND, mainly serving the needs of displaying in luxurious spaces or as gifts.
Mr. Nguyen Duc Duong, Director of MNT Mechanical Casting Company Limited, in the craft village of Yen Yen, Ninh Binh, said that this year's consumer trends show that customers are not only interested in feng shui but also focus on the artistic value and cultural story behind each product. Many people choose bronze horse statues as works of art, both to decorate their living spaces and to express their aesthetic taste and personal style.
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| Mr. Nguyen Duc Duong, Director of MNT Casting Machinery Co., Ltd., Yen Yen craft village, Ninh Binh. |
In addition, many production facilities have proactively innovated their designs, combining the creativity of young artisans with traditional techniques to create products that are more suitable for modern living spaces, thus attracting younger customers.
Instead of focusing on traditional markets, bronze casting workshops and businesses are also boosting sales through social media and online platforms, expanding their reach to customers nationwide.
Despite competition from feng shui products made from ceramics, gemstones, or composite materials, traditional bronze items maintain their advantage thanks to their high durability, warm colors, enduring beauty, and especially the value of the craft village. Products from the bronze casting village of Ý Yên continue to be highly valued by the market for their precise casting techniques, clear and harmonious carvings, and distinctive handcrafted details.
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| Bronze casting workshops are innovating their designs to appeal to younger customers. |
As a long-time consumer who buys feng shui items for Tet (Lunar New Year), Ms. Tran Thi Xuyen shared that every Tet, her family chooses to buy a feng shui item to display at the beginning of the year, hoping to bring good luck and peace for the new year. This year is the Year of the Horse, and she particularly loves this auspicious animal, so she proactively went shopping earlier than usual.
Market realities show that bronze horse figurines are not only in high demand during the Lunar New Year of the Horse but also reflect the enduring vitality of the traditional bronze casting craft, preserving cultural values while flexibly adapting to the needs and tastes of modern consumers.
According to Van Hong - Contributor Tran Hong/vov.vn
Source: https://baovinhlong.com.vn/van-hoa-giai-tri/202601/linh-vat-ngua-dong-phong-thuy-dat-khach-mua-tet-binh-ngo-96e026f/
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