Vietnamese Family Home was honored as the "Marketing Community Creating Big Impact" at the Vietnam Marketing Awards 2025.

The Vietnam Marketing Awards , initiated by the Vietnam Marketing Association in 2025, aims to establish a professional standard for creative, effective, and humane marketing. The "Community Marketing with High Impact" category recognizes community communication projects that create sustainable value and have a significant impact on society. The selection of "Vietnamese Family Home" for this award is a recognition of Hoa Sen Group 's marketing direction: creating real value and sustainable development through partnership with the community.

Furthermore, the title of "Community Marketing with High Impact" at the Vietnam Marketing Awards 2025 is a significant milestone in Hoa Sen Group's humanitarian journey and also serves as a foundation for Vietnamese Family Home to continue sharing happiness with the community in the future. This is recognition for a long journey associated with social responsibility, engaging the community through activities with practical value, and demonstrating a marketing approach rooted in human values.

"Vietnamese Family Shelter" is a program produced by Bee Media Company in collaboration with Ho Chi Minh City Radio and Television Station, with the support of Hoa Sen Home Building Materials & Interior Design Supermarket System (Hoa Sen Group) and Hoa Sen Plastic Pipes – Leading the Source of Happiness. The program is a humanitarian journey continuing Hoa Sen Group's more than 10 years of charitable work. After more than three years of broadcasting as a reality TV show, the program has visited 28 out of 34 provinces and cities, supporting nearly 500 families in overcoming adversity, distributing nearly 71 billion VND, and helping more than 1,000 children continue their education.

Mr. Nguyen Le Manh Tung - Acting Deputy General Director of Hoa Sen Group, receives the award from the organizers of the Vietnam Marketing Awards 2025. — Mr. Nguyen Le Manh Tung – Acting Deputy General Director of Hoa Sen Group, receives the award from the organizers of the Vietnam Marketing Awards 2025.

Entering the digital age, over the past three years, Hoa Sen Group has demonstrated its long-term vision by bringing the "Vietnamese Family Home" project to the digital environment, expanding its audience and increasing the depth of its social impact.

With the core idea of "Sharing happiness with the community," the Vietnamese Family Shelter program is implemented through a combination of corporate social responsibility (CSR) activities and an integrated communication strategy. The focus is on a regularly broadcast reality TV show on HTV7, featuring famous artists to increase reach and deeply explore emotional elements and human stories. Besides traditional television, the Vietnamese Family Shelter program also promotes multi-platform communication on YouTube, Facebook, and especially TikTok – where the program has created a strong viral effect with billions of views thanks to its short, touching content and the participation of influential artists.

Simultaneously, a highlight of "Vietnamese Family Home" lies in its ability to create a deeply engaging community media model. Each story broadcast is built upon real-life circumstances, with an authentic, nuanced, and respectful perspective on the subjects. The production team continuously improves filming, editing, and delivery methods to bring inspiring stories to viewers. As a result, the program reaches millions of viewers, creating a strong emotional connection and contributing to fostering a spirit of sharing in society.

Mr. Nguyen Le Manh Tung - Acting Deputy General Director of Hoa Sen Group, along with representatives of the categories honored at the Vietnam Marketing Awards 2025. — Mr. Nguyen Le Manh Tung – Acting Deputy General Director of Hoa Sen Group, along with representatives of the categories honored at the Vietnam Marketing Awards 2025.

The award at the Vietnam Marketing Awards 2025 is not only an encouragement but also a motivation for Hoa Sen Group and the Vietnamese Family Shelter team to continue their commitment to developing socially valuable programs, contributing to creating positive and long-term impacts for the Vietnamese community.

In particular, in recent years, Hoa Sen Group has expanded its social impact through the Hoa Sen Home Building Materials & Interior Supermarket System. With a modern retail model focused on consumer benefits, Hoa Sen Home not only provides comprehensive solutions for customers' homes but also acts as an extension, continuing the humanitarian mission that Hoa Sen Group has persistently pursued for the past 24 years. At the same time, Hoa Sen Home becomes a bridge for humanitarian communication, helping to spread charitable programs such as "Vietnamese Family Shelter" more widely. This approach demonstrates a marketing strategy that integrates social responsibility, creates positive impact, and strengthens sustainable brand reputation.

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