The event takes place against the backdrop of the Vietnamese financial, banking, and insurance market showing many positive signs of recovery in 2025. It is estimated that the Vietnamese insurance market will reach approximately 240 trillion VND, with life insurance accounting for about 148 trillion VND. The demand for health protection and financial security continues to increase, creating significant opportunities for modern insurance distribution models, especially Bancassurance, to play a connecting role between banks and insurance companies.
Speaking at the conference, MB Life's leadership stated that 2025 will be a year of significant changes for the economy in general and the finance and insurance industry in particular. In this context, MB Life's achievements are clear evidence of its sound development strategy and the persistent efforts of its sales team throughout the system.
Delegates attending the conference
According to the report presented at the conference, by December 31, 2025, MB Life's total revenue in 2025 will reach VND 6,367 billion, maintaining its position in the Top 6 of the market in terms of revenue size, an increase of 4 positions compared to 2024; the Bancassurance channel will experience breakthrough growth of 39% (three times the market) and rise to the leading position in terms of market share. Beyond growth in scale, MB Life also focuses on improving product quality, optimizing operational processes, and enhancing customer experience, aiming for sustainable long-term growth. Mr. Bui Trung Kien, General Director of MB Life, stated that putting customers at the center and promoting the application of technology in insurance distribution is the foundation that helps the company maintain its competitive advantage.
Mr. Bui Trung Kien - General Director of MB Life - delivered a speech at the conference.
Also in 2025, MB Life launched four new products with multiple versions, including: Lifetime Happiness; Hospitalization and Surgery Expense Support Insurance; Health Care Insurance; and Critical Illness Insurance with three versions (standard, advanced, and children's), and four specialized product combos: Shining Women; The Breadwinner; Happy Family; and Comprehensive Peace of Mind. All products and insurance solutions meet business needs and comply with legal regulations from July 1, 2025. This milestone is an important foundation for enhancing the company's competitiveness and innovating its distribution strategy.
The report presented at the event also showed that MB Life's new premium revenue reached VND 1,760 billion, a 26% increase. These figures clearly reflect the effectiveness of the digital insurance model and affirm the role of Bancassurance in expanding insurance coverage and enhancing user experience.
Leaders of each sector presented their direction and goals for 2026.
Alongside product development, MB Life also focuses on improving service quality. In 2026, MB Life plans to transform its insurance claims settlement model, optimizing the claims process to be faster and more transparent, while also applying artificial intelligence in the underwriting process. These improvements are expected to directly support overall business operations and provide superior experiences and real value for customers.
Mr. Vu Hong Phu - Chairman of the Board of Directors of MB Life - delivered a speech at the conference.
Mr. Le Viet Hai - Member of the Board of Directors of MB acknowledged the outstanding achievements of the past year and outlined the development direction for MB Life in 2026.
Besides its business achievements, MB Life Insurance has been recognized by domestic and international organizations with numerous awards such as: a Certificate of Merit from the Hanoi People's Committee for its contributions to social welfare and the socio-economic development of the capital city; Top 10 Reputable Insurance Companies; Golden Star of Vietnam; Top 10 ESG Companies; Golden Dragon Award; Top Companies with Smart Digital Products; Top 10 Best Places to Work in the Life Insurance Industry…
In 2026, MB Life plans to continue promoting revenue growth while maintaining efficiency; boosting revenue across business segments through existing and new products; enhancing customer experience; and paying more attention to the comprehensive development of its human resources.
MB Life is a life insurance company belonging to the MB Group ecosystem – one of Vietnam's most reputable financial groups. With 10 years of experience in insurance sales and business, MB Life is currently known as the 6th largest life insurance company in the Vietnamese market and has risen to the Top 1 in the Bancassurance channel. MB Life has been bringing life insurance closer to Vietnamese customers with its nationwide network. For more detailed information, please contact Hotline 024.2229.888 or visit Website: www.mblife.vn.#### #replaceparse10 #####
Source: https://daibieunhandan.vn/mb-life-chu-dong-doi-moi-de-but-pha-va-dan-dau-10404755.html
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