Hue has become a central destination for art and heritage.
170 activities, including 8 activities organized by the Ministry of Culture, Sports and Tourism; 46 activities organized by Thua Thien Hue province on an inter-provincial, national and international scale taking place throughout 2025, along with 102 cultural, sports and tourism events and activities in response to the National Tourism Year 2025 organized by 29 provinces and centrally-run cities...
Director of the National Tourism Administration Nguyen Trung Khanh said so at the press conference on National Tourism Year 2025 with the theme “Hue - Ancient Capital, New Opportunities,” and Hue Festival 2025 which took place this morning, December 31.
New opportunities for the “Central Heritage Road”
In order to strengthen the connection and create momentum for tourism development between Thua Thien Hue province and other provinces and cities; at the same time, contributing to enhancing the image, position and brand of Vietnamese tourism in general and Thua Thien Hue province in particular, the Government and the Ministry of Culture, Sports and Tourism decided to choose Thua Thien Hue province as the host locality to organize the National Tourism Year 2025 with the theme "Hue - Ancient Capital, New Opportunities."
Tourism leaders said that as the ancient capital of the Nguyen Dynasty, Hue is a land that carries within itself the heritage values of the nation and the world with 8 world heritages recognized by UNESCO, along with 89 national relics and 3 special national relics; hundreds of folk and royal festivals with a rich and unique culinary culture; a land with many beautiful and majestic natural landscapes...
National Tourism Year - Hue 2025 will be promoted in Japan.
In addition, with an important political and economic position, located in the key economic region of the Central region, being the gateway of the East-West economic corridor and a connecting point in the journey of the "Central Heritage Road", Hue is chosen as a favorite destination for domestic and foreign tourists with the titles of ASEAN Cultural City, National Green City, ASEAN Clean Tourist City...
National Tourism Year - Hue 2025 is a typical cultural - economic - social and tourism event of national and international scale when combined with Hue Festival 2025, associated with the 50th anniversary of the liberation of Thua Thien Hue province (March 26, 1975 - March 26, 2025) and responding to and welcoming Hue to become a centrally-run city.
Therefore, the leader of the People's Committee of Thua Thien Hue province expressed his hope: "Organizing the National Tourism Year - Hue 2025 will be a very important boost to help the socio-economy in general and tourism in Thua Thien Hue province in particular to flourish, creating conditions to attract resources for investment and development, building new and attractive products, contributing to creating momentum for socio-economic development of the province in 2025 and the following years."
Hue sets revenue target of 11,200 billion VND
According to Director Nguyen Trung Khanh, the activities organized within the framework of the National Tourism Year and Hue Festival 2025 will focus on 4 main groups of programs: Spring Festival "Spring of the Ancient Capital"; Summer Festival "Shining Imperial City"; Autumn Festival "Hue in Autumn"; Winter Festival "Winter of Hue" with more than 170 national and provincial events.
Of which, the Ministry of Culture, Sports and Tourism and central agencies organized 08 national-level activities; Thua Thien Hue province presided over the organization of 62 activities (including 46 activities of the National Tourism Year program and 16 activities within the framework of Hue Festival 2025); provinces and centrally-run cities organized 102 activities in response to National Tourism Year - Hue 2025.
Among the above activities, there will be 4 key activities including: Opening Ceremony of "National Tourism Year - Hue 2025" combined with Fireworks Art Program to celebrate the 50th anniversary of the Liberation Day of Thua Thien Hue province (evening of March 25, 2025); International Conference on Cultural Industries - the foundation for sustainable tourism development (March 25, 2025); Cultural - Tourism Festival and Program to introduce tourism, cuisine, Vietnamese craft villages, connecting businesses on the occasion of National Tourism Year - Hue 2025 in the European market (expected in June 2025) and Closing Ceremony of "National Tourism Year - Hue 2025" (late December 2025).
In addition, there will be major activities such as organizing a press conference to introduce the National Tourism Year and Hue Festival 2025; promoting the National Tourism Year - Hue 2025 at the World Exhibition EXPO 2025 Osaka, Kansai, Japan with the theme "Inclusive society with people at the center" (from April 25 to May 6, 2025); International Food Festival; Chef Competition, International Conference on Net Zero Tourism (expected in July-August 2025).
With a series of activities and events organized during the National Tourism Year and Hue Festival in 2025, Hue expects to attract about 4.8 - 5 million tourists, of which international visitors account for about 38-40% of total visitors; total revenue from tourism reaches about 10,800 - 11,200 billion VND. At the same time, creating a breakthrough for Hue tourism in 2025, ready to develop strongly on the foundation of the Ancient Capital with a new opportunity in a new era of the country.
“We believe that through the National Tourism Year - Hue 2025 event, the values and potentials of Thua Thien Hue province tourism in particular and Vietnam tourism in general will be converged, promoted and effectively promoted, contributing to realizing the goal of making tourism a spearhead economic sector,” Director Nguyen Trung Khanh emphasized./.
According to VNA
Source: https://baobinhduong.vn/nam-du-lich-quoc-gia-2025-mang-den-van-hoi-moi-cho-con-duong-di-san-mien-trung-a338904.html
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