The Vietnam National Brand Program is implemented with the goal of promoting the development of national brands by supporting businesses in building and developing strong brands in the market. Thereby contributing to improving national competitiveness and raising the position of Vietnamese brands in the domestic and international markets.
The 9th Vietnam National Brand Product Announcement Ceremony with the theme "Strengthening the Green Era" - an important event to honor quality and prestigious product and service brands was recently held in Hanoi. The program was attended by Prime Minister - Politburo member Pham Minh Chinh; Deputy Prime Minister Bui Thanh Son; Minister of Industry and Trade - Chairman of the Vietnam National Brand Council Nguyen Hong Dien and members of the Party Central Committee, leaders of ministries, departments, branches, central agencies, leaders of Provincial Party Committees, People's Committees of provinces/cities under the Central Government, local departments, branches, branches and members of the Vietnam National Brand Council and representatives of 190 excellent enterprises achieving Vietnam National Brand in 2024.
Enhance Vietnamese brand reputation
Prime Minister Pham Minh Chinh delivered a speech at the ceremony.
Speaking at the ceremony, Prime Minister Pham Minh Chinh stated: Building and developing the Vietnamese national brand is a task of special importance and strategic significance, a mission of all of us with perseverance, effort and unceasing creativity; in which building national product brands is one of the core contents.
Over the past 20 years, the National Brand Program has increasingly affirmed itself as one of the prestigious and quality programs. The number of enterprises with products achieving the National Brand has continuously increased over the years, from 30 enterprises in 2008 to 190 enterprises in 2024.
"The program not only affirms the quality of products and services produced in Vietnam, but also affirms the capacity, intelligence, bravery, flexibility and creativity of Vietnamese enterprises, contributing to building a solid position in the domestic market and highlighting the two words "Vietnam" in the international market; affirming the great contribution of Vietnamese enterprises in the process of building the National Brand" - the Prime Minister assessed.
The Prime Minister noted that in the coming time, enterprises need to continuously exploit opportunities from the green growth and sustainable development trend; pioneer in the green revolution; take advantage of the prestige of the National Brand, while combining product branding with the Vietnam National Brand; actively seek and expand international markets and participate more deeply in global supply chains. Enterprises also need to continuously improve their modern management capacity; apply advanced, transparent and healthy management standards; and focus on sustainability in production.
At the same time, promote digital transformation, green transformation; proactively innovate production and business models, restructure enterprises associated with the development of green economy, digital economy, circular economy. Thereby, contributing to enhancing brand reputation, creating strong trust in product and service quality for consumers.
Trade promotion, promoting the country's image
Minister of Industry and Trade - Chairman of the Vietnam National Brand Council Nguyen Hong Dien affirmed that the Vietnam National Brand program has achieved many positive results.
At the ceremony, Minister of Industry and Trade - Chairman of the Vietnam National Brand Council Nguyen Hong Dien also affirmed: The Vietnam National Brand Program is a unique, long-term and unique trade promotion program of the Government, implemented since 2003, with the goal of promoting the development of the National Brand through supporting businesses to build and develop strong brands in the market, thereby promoting the image of Vietnam as a country with a developed manufacturing industry, with many high-quality goods and services, contributing to improving national competitiveness, raising the position of Vietnamese brands in the domestic and international markets.
The Vietnam National Brand Program has achieved many positive results, attracting special attention from the business community and domestic and foreign consumers, becoming a solid launching pad, helping Vietnamese businesses rise up, creating new values and strengths for the country.
"Through the Program, many Vietnamese corporations and enterprises have realized the role and importance of brands - considered the "key" to increasing product value, business value, ensuring sustainable development, especially in the context of the 4.0 Industrial Revolution, digital transformation, green transformation taking place strongly and being an inevitable trend on a global scale; thereby, paying more attention to building, developing and managing brands, contributing to improving competitiveness, affirming the position of enterprises in domestic and foreign markets", said Minister Nguyen Hong Dien.
Honored businesses
The ceremony to announce enterprises and products achieving Vietnam National Brand is held every two years, aiming to encourage enterprises to share and pursue the core values of the Program; at the same time, to recognize and honor enterprises and products with leading prestige and quality in the country.
The selection process is carried out strictly, objectively, and transparently according to approved procedures and regulations. In 2024, the National Brand Council selected and recognized 190 enterprises with 359 products that are eligible to achieve the Vietnam National Brand (an increase of 18 enterprises and 34 products compared to the previous selection period), the highest ever.
Source: https://phunuvietnam.vn/nang-tam-vi-the-thuong-hieu-viet-qua-cac-san-pham-hang-hoa-dich-vu-chat-luong-cao-20241105143833353.htm
Comment (0)