Nga Thang effective communication for sustainable poverty reduction

A poverty reduction communication session in Xa Loan village.

Nga Thang commune was established on the basis of merging 4 communes: Nga Van, Nga Thang, Nga Phuong and Nga Thach, with a natural area of 27.5 km2. The whole commune has 6,571 households and 22,549 people. In recent times, taking advantage of the attention and support of superiors, the coordination of the Vietnam Fatherland Front, socio- political organizations, and the trust and consensus of the business community and the people, the People's Committee of the commune has led and directed the implementation of many key programs, key points, and breakthroughs with comprehensive and effective results. The growth rate of production value (GRDP) in the period of 2020-2025 reached 7.5 - 8.5%. The total income of the whole commune (in 2025) is estimated at 2,033.4 billion VND.

Implementing the plan of the Provincial People's Committee on the implementation of the National Target Program on Sustainable Poverty Reduction by 2025 in Thanh Hoa province, Nga Thang Commune People's Committee has issued a plan to implement Sub-project 2, Project 6 on communication on multidimensional poverty reduction under the National Target Program on Sustainable Poverty Reduction in the commune. In order to raise awareness and responsibility of all levels, sectors and the whole society on poverty reduction work, help people, especially poor and near-poor households, to fully and promptly access policies and strategies on poverty reduction, gradually eliminate the mentality of waiting, relying, and striving to rise up, the commune has synchronously deployed many forms of propaganda through the grassroots loudspeaker system, distributing leaflets, hanging billboards, banners, organizing consulting conferences, and direct communication. At the same time, opening training courses, professional development; seminars, talks, and policy dialogues. Integrate poverty reduction content into residential activities and village meetings. Coordinate with associations and organizations to "go to every alley, knock on every door", integrate poverty reduction content into community activities. In addition, take advantage of social networks and zalo groups of the village to share information about new policies, good models, and effective methods.

Mr. Ha Van Quyen, Party cell secretary and head of Chiem Ba village, said: “In the past, there was no loudspeaker, so if the village head wanted to announce the village's work, he had to call. Some households without a telephone had to come in person, which was very inconvenient. Since the village invested in a loudspeaker system, announcing work and news has become much easier and more convenient. Just record the content on the phone and play it on the loudspeaker, and most people can grasp the information promptly.”

The effective promotion of community digital technology groups has helped people access information, use online public services and digital platforms easily. People have actively participated in models and projects to support production development, provide technical guidance, knowledge, experience in production labor, support methods, proactively rise up to escape poverty, not relying on support from the State. At the same time, access to basic social services on employment, vocational training , working abroad under contract, health care, education, housing, clean water and sanitation, information, legal aid, social assistance and gender equality... Mr. Mai Van Ha, village 3 Hau Trach, shared: "For the elderly, members of the village community digital technology group have guided the installation of utilities on the phone such as citizen identification, social insurance, helping us keep up with technology and carry out administrative procedures more conveniently."

Nga Thang effective communication for sustainable poverty reduction

Nga Thang builds many greenhouse and net house models for high-tech agricultural production.

Not only stopping at mass media, Nga Thang commune also pays special attention to direct communication. The Fatherland Front officials, associations, and prestigious people in the community persistently go to each household and meet each group of people to explain about the multidimensional poverty standard, poverty reduction criteria, and the risk of falling back into poverty. Through close conversations, what many households previously "heard about" has now become "understanding to act". Vocational training classes, training on planting and caring for plants and animals are held right in the garden and barn - where people are most receptive to learning - to help farmers boldly change their production methods.

Mr. Mai Van Cong, Deputy Secretary of the Party Committee, Chairman of the People's Committee of Nga Thang Commune, said: "In fact, through the implementation of communication work on poverty reduction, the majority of people in Nga Thang Commune have had access to useful information applicable in reality, many households have given up the mindset of waiting and relying, and have consciously risen up to escape poverty; contributing to the successful implementation of the commune's goal of sustainable poverty reduction. Up to now, the whole commune has only 0.82% poor households, 2.8% near-poor households; the average income per capita in 2025 is estimated at 76.6 million VND/year. In the coming time, the commune will continue to promote communication programs towards getting closer to each household, increasing direct propaganda sessions combined with modern forms of communication. At the same time, promote support for people to use telecommunications services, apply information technology, help the poor, poor households and near-poor to be more proactive in accessing policies, seeking support sources as well as learning Ask for experience and solutions to escape poverty sustainably, strive to complete the goal of reducing the number of poor households by 2025 to 0.64%".

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