Americans tighten spending on Black Friday amid inflation and economic pressure
This year’s Black Friday shopping season in the US is witnessing an unprecedented wave of caution. Amid persistent inflation and economic concerns, consumers are expected to spend an average of just $622, down 4% from last year.
According to a survey by Deloitte, rising living costs and financial constraints have made shoppers more calculating. They look for deep discounts of at least 50% and combine multiple forms of promotions. The division is becoming more clear, as a segment of the population struggles with incomes that cannot keep up with prices, while the wealthy group maintains purchasing power thanks to profits from stocks and real estate.
According to a report released by the University of Michigan on November 21, US consumer confidence fell to its lowest level on record in November as people's assessment of their personal finances became more pessimistic. The consumer confidence index fell to 51.1 in November from 53.6 in October, down sharply from the level above 70 in early 2025.
Americans continue to worry about the high cost of living and job security. Specifically, consumers expect prices to rise at a rate of 4.5% over the next year. The number of unemployment claims continues to rise to a four-year high, suggesting that finding new work is becoming increasingly difficult.
The University of Michigan report also noted the growing gap in financial stability between wealthy and lower-income consumers.
Source: https://vtv.vn/nguoi-my-that-chat-chi-tieu-dip-le-do-ap-luc-kinh-te-100251125181712961.htm
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