Tourists eagerly explore Vi Hue restaurant on opening day

On December 22, 2024, Vi Hue restaurant officially opened at 61 Vo Thi Sau, Hue city, marking a new turning point in combining the culinary quintessence of the ancient capital with the philosophy of sustainable development. As the newest member of the Vi Viet Nam restaurant chain, Vi Hue not only plays an important role in the brand system but is also a highlight when Hue hosts the National Tourism Year 2025 with the theme "Hue - Ancient Capital, New Opportunities."

The National Tourism Year 2025 is expected to be a strong lever for Thua Thien Hue tourism to make a breakthrough and affirm its position on the international map. However, one of the major challenges facing the local tourism industry today is the low average length of stay of visitors, only 1.7 - 2 days. The reason comes from the lack of unique tourism products, especially entertainment services, cuisine and nightlife experiences.

Vi Hue Restaurant was established with the hope of contributing to enhancing the tourist experience in Hue, while encouraging visitors to spend more time exploring the unique cultural and culinary beauty of the ancient capital. With a luxurious two-storey architecture, an area of 400m² and the ability to serve more than 200 diners, Vi Hue offers a harmonious space between heritage and modernity. Not only a place for diners to enjoy cuisine, the restaurant is also a bridge between culture, history and art of the imperial land.

Vi Hue offers a harmonious space between heritage and modernity.

The menu at Vi Hue is built on a subtle blend of tradition and creativity. The most prominent is the Bat Tran menu - dishes that were once served in the ancient royal court such as Cong spring rolls, Phuong sausage, and bird's nest.

In addition, local specialties such as Hue beef noodle soup, lotus rice, and banh khoai are also upgraded, bringing a high-class culinary experience. All dishes use fresh ingredients from famous raw material regions such as A Luoi, Lang Co, and Tam Giang Lagoon, ensuring quality and preserving traditional flavors.

Vi Hue Restaurant is where international and domestic tourists discover the culinary quintessence of the Ancient Capital.

A special highlight at Vi Hue is the art space displaying paintings by artist Pham Luc. These works not only recreate the natural landscape, people and cultural heritage of Hue but also contribute to creating an emotional visual journey, helping diners immerse themselves in the unique cultural space of the ancient capital.

In addition to culinary and artistic experiences, Vi Hue is also a pioneer in the field of green restaurants in Vietnam. Committed to meeting the standards of the Vietnam Green Tourism Association, the restaurant applies sustainable practices such as using organic ingredients, saying no to plastic waste and implementing a zero-waste policy. At the same time, 90% of ingredients are selected from local farmers and suppliers, ensuring both quality and contributing to the economic development of the community.

With this development orientation, Vi Hue aims to achieve MICHELIN Green Star certification - a prestigious award recognizing the efforts of pioneering restaurants in the field of green cuisine.

Vi Hue Restaurant says no to plastic waste

According to Mr. Dang Trung Dung, founder of the Vi Viet Nam restaurant chain, Vi Hue is not just a restaurant, but a space where diners connect with the history, culture and people of Hue.

“We are committed to providing high-class culinary experiences, while contributing to heritage preservation and promoting sustainable development,” Mr. Dung affirmed.

Mr. Pham Ha, Chairman of LuxGroup, commented that Vi Hue restaurant is not only a culinary destination, but also a symbol of the combination of tradition and modernity. This is a place where through art, culture and cuisine, visitors will have profound and impressive experiences, contributing to raising the position of Hue on the world tourism map.