The One Interior: 30 years of brand building, standing firmly on a "three-legged stool"

(Dan Tri) - The One Furniture was just awarded the “Most Favorite Vietnamese Product by Consumers” award in November. Previously, the company was also honored in the “Top 500 Largest Private Enterprises in Vietnam” (VNR500).

30-year journey

Established in 1995 under the name Son Thuy, then Hoa Phat Furniture, and now The One Furniture, the brand started from a simple but lasting philosophy: focusing on product quality and customer trust.

Over the past 30 years, The One has developed an increasingly diverse product portfolio: from office, school, construction to home furniture with familiar products such as swivel chairs, desks, iron filing cabinets or stainless steel tables and chairs. These products are not only widely available but also become familiar symbols in Vietnamese life.

Representative of The One Furniture Trading and Manufacturing Joint Stock Company, Mr. Nguyen Minh Hoang (black shirt, 10th from left), received the logo at the award ceremony "Vietnamese products loved by consumers in 2025" (Photo: The One Furniture).

The "three-legged stool" foundation - the power that creates sustainability

The “three-legged stool” strategy is the key factor that helps The One stand firm and develop in an increasingly fierce competitive environment. That strategy includes stability in quality, internal production capacity and the desire to reach international standards.

Accordingly, the brand owns a position in the minds of consumers thanks to millions of products present in familiar spaces - from offices, hospitals to every family. The stability of quality, durability and design suitable for long-term use has built a solid trust, becoming the first foundation for the development of The One.

Internal production capacity is the next pillar, playing the role of guaranteeing the quality of each product. Currently, The One owns 2 large-scale factory clusters in Hung Yen and Binh Duong , investing synchronously from technology lines to management systems.

The production process meets ISO 9001, ISO 14001 standards and strict material criteria. In parallel, R&D activities are focused on continuously improving product design, materials and features, enhancing user experience and maintaining competitive advantages for the brand.

The One Interior at National Economics University, Hanoi (Photo: The One Interior).

Office equipped with The One Furniture (Photo: The One Furniture).

The desire to reach international standards forms the third pillar, which also drives The One to constantly innovate. The brand continuously upgrades production standards, tests new technologies, and improves design and functionality to meet the requirements of export markets.

This is both the strategic goal and the desire of a Vietnamese brand that wants to put "made in Vietnam" products firmly on the regional and world map.

These three pillars form a cohesive foundation, helping The One develop steadily, ready to transform strongly in the new phase.

Thanks to that, over the past three decades, The One has been continuously honored with many important awards: National Quality Award, National Brand, High Quality Vietnamese Goods, and has been in the VNR500 rankings for many consecutive years. These recognitions are convincing evidence of the quality and long-term management strategy that the brand pursues.

Mr. Nguyen Minh Hoang (black shirt, first on the right) received the logo at the "National Quality" Award Ceremony (Photo: Organizing Committee).

Gratitude - Transformation - Affirmation of Position

The year 2025 marks a special milestone when The One organizes a series of events "Legacy Transformation - Reaching New Heights", where the brand looks back on its 30-year journey and expresses gratitude to its staff, partners and millions of customers who have accompanied it.

“ Over the past thirty years, each product of The One has been made with the dedication and pride of the team. We always try to let customers feel the true quality in every detail,” said a company representative. At the same time, the future development direction is also clearly established: “The goal of the export department is to bring 'made in Vietnam' products further on the world map.”

From the “three-legged stool” foundation, with a strong spirit of innovation, The One entered a new stage of development: expanding product portfolio, enhancing design and technology, promoting R&D and enhancing user experience domestically and internationally.

The title "Most favorite Vietnamese product by consumers in 2025" right after the 30th anniversary is a clear demonstration of the market's trust in the brand, while affirming The One's stature in the Vietnamese furniture industry.

Source: https://dantri.com.vn/kinh-doanh/noi-that-the-one-30-nam-xay-dung-thuong-hieu-vung-vang-tren-kieng-ba-chan-20251202171653305.htm