Agricultural products from Son La attract visitors at the Spring Fair.

Joining in the vibrant atmosphere of welcoming the Year of the Horse, in the early days of February, along with other provinces and cities nationwide, Son La province brought to the Spring Fair a space to display and introduce its strong products, OCOP products, and typical rural industrial products... Through this, it introduced to the people of Hanoi and other provinces and cities meaningful spring gifts, rich in the spirit of the Northwest mountains and forests.

Son La province's booth at the first Spring Fair in 2026.

Son La province's booth at the first Spring Fair in 2026.

With the theme "Connecting for Prosperity - Welcoming a Glorious Spring," the first Spring Fair in 2026 will take place from February 2nd to 13th in Dong Anh commune, Hanoi city, with an exhibition area of ​​approximately 100,000 m² indoors and over 45,000 m² outdoors; it is expected to feature around 3,000 standard booths, along with many cultural, culinary , and experiential spaces to serve local people and tourists.

People visit and shop at the Son La province's exhibition booth.

Amidst 3,000 bustling stalls, the Son La province booth stands out like a vibrant painting reflecting the essence of the Northwest mountainous region. Spanning over 200 square meters, the booth is designed to reflect the cultural space of the Mong ethnic group, highlighted by the colors of plum blossoms, mustard flowers, and cherry blossoms, allowing visitors to immerse themselves in the spring atmosphere of the Northwest. Publications, images, and videos showcasing Son La's scenic spots and traditional festivals are cleverly integrated, transforming the booth into an attractive tourist information hub.

People are delighted with the clean agricultural products of Son La province.

Ms. Le Thi Hong Anh, Director of the Provincial Investment, Trade and Tourism Promotion Center, said: Participating in this fair, Son La province has selected exemplary businesses and cooperatives, bringing nearly 100 characteristic products. Through the fair, Son La province aims to further affirm the quality, value and brand of Son La agricultural products; spread the image of a region producing commercial agricultural products, applying science and technology, linked with processing and markets; introduce a transparent investment environment, accompanying businesses, contributing to enhancing the confidence of consumers, partners and domestic and international investors.

Foreign tourists buy agricultural products from Son La.

Stopping at the Son La province booth for sightseeing and shopping, we observed that consumers were very interested in the stalls displaying fresh, seasonal fruits and processed products. Baskets of golden oranges and tangerines; boxes of ripe, juicy strawberries; along with smoked meats, chili sauce, honey, and various organic vegetables and fruits… were constantly inquired about and purchased by locals and tourists alike.

People visit and shop at the Son La province's exhibition booth.

Ms. Nguyen Thi Kim Dung from Quang Ninh province said: "I've heard about the safe agricultural products and food in Son La for a long time, so when this fair was held, I came to visit and shop. I was very impressed with the clean fruits and dried products, so I bought quite a lot, both for my family to use during Tet and as gifts for relatives. I also hope that Son La's agricultural products will be available more in supermarkets and food stores so that we can have the opportunity to use them regularly."

This area allows you to experience tea products from Tay Bac Tea and Specialty Products Co., Ltd.

Through direct exhibitions and networking at the fair, businesses, cooperatives, and production facilities have the opportunity to access distribution systems, buyers, and consumers, understand consumer tastes and trends, and adjust their production and business strategies accordingly. Ms. Nguyen Thi Tham, Director of Tay Bac Tea and Specialty Company Limited, said: The company has four main tea groups: Shanam tea, white tea, black tea, and tangerine tea, meeting the diverse needs of customers. The exhibition and direct customer experience at the fair are expected to contribute to product promotion, partner networking, and market expansion, especially during Tet (Lunar New Year), a time when the demand for gifts and tea consumption is high.

The lively and captivating "Tha Khềnh" dance beckons tourists.

The Son La booth at the 2026 Spring Fair showcased high-quality agricultural products while recreating a cultural space rich in the unique identity of the Mong ethnic group. Locals and tourists could directly experience cultural activities such as cultural exchanges, traditional dances, pao throwing, rice cake pounding, and embroidery on ethnic costumes. This contributed to honoring cultural identity, increasing the attractiveness of the fair, and providing people with a complete experience alongside shopping.

Tourists experience throwing pao (a traditional Vietnamese toy).

Amidst the vibrant musical atmosphere, the sight of Hmong boys and girls in their colorful traditional costumes, accompanied by the resounding sounds of the Hmong flute and reed pipe, attracted a large number of tourists to visit and experience the culture. Mr. Vang A Sia, from Pa Khen 3 residential group, Thao Nguyen ward, said: "Through the tha khenh dances, the sound of the flute, and the traditional dances, we hope to bring Son La culture closer to the people of Hanoi and tourists, thereby introducing the spiritual life and customs of the Hmong people, and at the same time inviting tourists to visit Moc Chau plateau and Son La province."

Tourists experience pounding rice to make sticky rice cakes.

Immersed in the cultural atmosphere of the Mong ethnic group, Ms. Hoang Quynh Anh from Hanoi shared: "I was very impressed with the Son La booth. Besides displaying agricultural products, we also got to watch a performance of the Hmong flute, participate in pounding sticky rice cakes, and take photos with peach blossoms, mustard flowers, and plum blossoms. The cultural space was authentically recreated, helping us to better appreciate the hospitality of the people of Son La."

The sound of the Hmong flute beckons visitors to the Son La province's exhibition booth.

With thorough preparation, Son La province brought to the 2026 Spring Fair a unique cultural space, a wide variety of goods with strictly controlled quality, becoming a shopping destination for Tet (Lunar New Year) for people in Hanoi and tourists; at the same time, promoting trade, helping local agricultural products expand their market, affirm their value and continue to conquer domestic and international markets in 2026.

Source: https://baosonla.vn/kinh-te/nong-san-son-la-hap-dan-du-khach-tai-hoi-cho-mua-xuan-QfYStqHvR.html