Vietnamese agricultural products need to know how to tell stories and use social media to increase engagement - Photo: HAI KIM
Every day, millions of young people spend hours on TikTok, Facebook, or Instagram watching videos , discovering restaurants, and following new trends. If a dish goes viral on social media, many people will want to buy it immediately.
Building a story for Vietnamese agricultural products.
Even a small brand can become famous after just a few short videos if it knows how to tell the right story.
Vietnam boasts many famous specialties such as Cao Lanh mangoes, Bac Giang lychees, Binh Thuan dragon fruit, Central Highlands durian, and Da Lat strawberries. However, most of these products are still primarily known through traders or traditional forms of promotion.
Today, consumers don't just buy a product for its quality; they buy it emotionally. A mango becomes even more special when viewers know it was grown in the sunny, windy land of Dong Thap , cared for by farmers who have dedicated months to tending their fields.
A box of strawberries would be more appealing if it included an image of misty Da Lat and the story of young people returning to their hometown to develop clean agriculture .
However, behind these trends, in many rural areas of Vietnam, there are still farmers quietly waking up before dawn to tend to each vegetable patch and fruit orchard. They produce high-quality agricultural products, but many of their products remain largely unknown.
In an era where everything can go viral with just a short video, what Vietnamese agricultural products sometimes lack is not quality, but the ability to reach consumers. Connecting digital content with agriculture has become more necessary than ever.
If properly promoted, Vietnamese agricultural products can not only sell more but also enhance their value, build brands, and connect with consumers through their own stories.
That is precisely what Vietnamese agriculture needs more of in the future: transforming agricultural products from just food into stories about the homeland, culture, and people of Vietnam.
Digital skills are key to sustainable agriculture.
In recent years, social media has begun to bring about many positive changes. Some farmers are filming themselves harvesting fruit, livestreaming sales, or sharing their daily lives on the farm. Without the need for a big stage or professional advertising, this authenticity and simplicity attract hundreds of thousands of views. As a result, more consumers become aware of the products, and farmers can sell directly to customers instead of relying entirely on intermediaries.
However, such successful cases are still rare. The majority of farmers still struggle with using social media, building brands, or reaching customers online. Many are unfamiliar with video editing, livestreaming, or promoting products on the internet. This shows that, in addition to providing capital and production techniques, equipping farmers with digital skills is equally important.
To develop sustainable agriculture in the new era, collaboration from many parties is needed. Schools, youth organizations, technology companies, and content creation communities can support farmers in accessing digital platforms through training courses on online sales, livestreaming, branding, and product promotion. With just a smartphone, farmers today can bring their produce to customers across the country.
Furthermore, Vietnamese agricultural products can also be combined with modern brands and trends to increase their value. Coffee shops can use Vietnamese fruits to create new drinks. Confectionery brands can develop products from local specialties.
Content creators can promote regional agricultural products through short videos, vlogs, or community media campaigns. As agricultural products become more prevalent in modern life and on social media, their value will also increase.
In the future, agriculture will not only develop through machinery or automation technology, but also through its ability to connect with people via digital content. Sometimes, a genuine video of a farmer in an orchard can generate just as much reach as a professional advertising campaign.
Vietnamese agricultural products can absolutely become more widely known, more loved, and reach further if we know how to tell the stories behind them. Because in today's era, a good product alone is not enough. It also needs to be seen, shared, and spread on the most powerful connecting platforms of the modern generation.
Source: https://tuoitre.vn/nong-san-viet-can-duoc-viral-20260518145556676.htm
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