OnePlus, a brand known for its commitment to providing high-quality mobile phones at reasonable prices, is facing major changes. According to information from Digital Chat Station on Weibo, OnePlus will merge its product and marketing divisions with Realme to form a single entity. Both brands belong to BBK Electronics Corporation, where OPPO is the flagship brand.
OnePlus will no longer operate independently after being integrated into Realme.
PHOTO: DIGITALTRENDS
This merger comes as OnePlus is facing ongoing financial losses in the international market. Li Jie will lead the merger process and report directly to Pete Lau, who was behind the OPPO merger. Wang Wei and Xu Qi from Realme will be in charge of operations and marketing.
A new brand emerges after the OnePlus and Realme merger?
The merger of the higher-end OnePlus brand with the budget Realme brand is raising many questions about the future of the brand. Previously, owning two brands with separate divisions was profitable, but this is no longer effective. Consumers may feel disappointed that a brand they have trusted for years is at risk of being wiped out.
Meanwhile, Realme users can find peace of mind as a new era of mobile phones is beginning. With its slogan, roughly translated as "Never compromise," OnePlus has attracted many users who are tired of outdated brands.
The tech world is waiting to see if a new brand can emerge from this merger. Currently, Realme is likely to continue dominating the market, especially having already established a strong position. If you own a OnePlus phone, you're advised to keep it as it will become part of Android history, a time when "flagship killer" phones were once talked about.
Source: https://thanhnien.vn/oneplus-sap-bien-mat-dau-cham-het-cho-thuong-brand-flagship-killer-185260501070329141.htm
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