Mr. Tran Viet Tan: Vietnamese brands confidently tell their stories through cultural heritage

The Vietnam Creative Advertising Awards - Van Xuan Awards 2025 has been officially launched to honor excellent advertising ideas with practical application value, defining the identity of the Vietnamese advertising industry. This is the third consecutive year the Award has been held, contributing to creating momentum for the Vietnamese advertising industry, spreading good values in the community.

Commenting on the contest, Mr. Tran Viet Tan, Deputy of the Organizing Committee of the Vietnam Creative Advertising Awards - Van Xuan Awards, Vice President of the Vietnam Advertising Association and Chairman of the Board of Directors of VINAMA Media Joint Stock Company, said that Vietnamese brands are more confident in telling their stories through cultural heritage, both preserving their identity and integrating with the international creative elite.

Mr. Tran Viet Tan - Deputy of Organizing Committee of Vietnam Creative Advertising Awards - Van Xuan Awards.

Looking at the Vietnam Creative Advertising Awards - Van Xuan Awards initiated by the Ministry of Culture, Sports and Tourism , it can be seen that the journey to honor products with strong national identity is spreading more and more strongly.

As shared by Mr. Tran Viet Tan, Vietnamese brands are more confident in telling their stories through cultural heritage, both preserving their identity and integrating with international creative elite.

From Biti's Hunter's "Go to return", VinFast's "Fierce Vietnamese spirit", Sun Group's "Honoring heritage, creating wonders", Vietnam Airlines ' "Spread wings to reach Vietnamese heritage", Highlands Coffee's "Heritage in every cup of coffee"... all represent a modern Vietnam with identity, position and courage...

When the Ministry of Culture, Sports and Tourism initiated the Project “Building and promoting national brands: Vietnam Creative Advertising Awards” for the period 2020-2030, not many people could imagine the scale and influence that this award could achieve. But for Mr. Tran Viet Tan - who has nearly 20 years of experience in the field of communication and creativity, this is not just a task, but an opportunity for the Vietnamese advertising industry to have a national playground, imbued with the spirit of “Vietnamese Creativity - Spreading Values”.

From the achievements over the years, up to now, the Vietnam Creative Advertising Awards - Van Xuan Awards has become the leading prestigious national award in Vietnam in the creative advertising industry. In 2023, there were only about 1,000 entries, bringing together 200 brands and 150 domestic and international experts to judge and accompany. In 2024, this number has increased to more than 1,200 entries, 350 brands. And by 2025, there were up to 1,500 entries, about 400 brands participating and nearly 200 accompanying experts.

Mr. Tran Viet Tan presented the award to the winning brand at Van Xuan Awards 2024.

In 2025, the Vietnam Creative Advertising Awards - Van Xuan Awards continues to mark a strong development step when the Gala honoring and awarding ceremony is expected to be held at Nguyen Hue Walking Street (Saigon Ward, Ho Chi Minh City) for 3 days from December 19 to 21, 2025 with a series of accompanying and spreading activities.

In particular, in 2025, many professional activities will be organized systematically and on a large scale: International Forum "AI in Creative Advertising: From Data to Emotion" gathering more than 400 domestic and international experts; Creative Advertising Career Forum with more than 30 businesses, more than 1,500 students and the creative community participating; and the final round at Le Meridien Saigon with the participation of nearly 100 members of the jury who are leading experts in the fields of creative advertising, communications and branding.

As Deputy Head of the Organizing Committee of the Vietnam Creative Advertising Awards, Mr. Tran Viet Tan is called by the media as "the one who sows the seeds of Vietnamese creativity" when the Awards do not stop at honoring, but are also a place to nurture and inspire aspirations for the young creative generation.

Deputy Minister of Culture, Sports and Tourism Trinh Thi Thuy presented a certificate of merit from the Ministry of Culture, Sports and Tourism to Mr. Tran Viet Tan.

Mr. Tran Viet Tan believes that: "Creativity is not about creating the newest thing, but finding a way to make people believe and feel" . With that philosophy, each Van Xuan Awards season is a different story that is both professional and touches the public's emotions.

Mr. Tran Viet Tan always accompanies events of the Culture, Sports and Tourism sector.

Amidst the constant development of the global advertising industry, Van Xuan Awards is gradually becoming a milestone representing Vietnamese creativity and intelligence. Besides honoring excellent advertising campaigns, the Awards are also a place to connect businesses, artists, experts and the public who share the belief that “creativity can make the world a better place”.

For Mr. Tran Viet Tan, this journey is still a journey of faith, perseverance and the desire to bring Vietnamese brands to new heights with the intelligence, identity and emotions of the Vietnamese people themselves, becoming a launching pad for breakthrough ideas, while connecting the creative community and businesses at home and abroad; hoping to make Van Xuan Awards a legacy for the Vietnamese Advertising industry.

Mr. Tran Viet Tan is Chairman of the Board of Directors of VINAMA Media Joint Stock Company - a leading enterprise in the OOH field. He is also Vice Chairman of the Vietnam Advertising Association, Vice Chairman of the Ho Chi Minh City Sports Car Federation, Deputy Director of the Ho Chi Minh City Sports Talent Support Fund...
With many achievements in his field of operation, Mr. Tan has received many prestigious certificates and awards from the Central and local levels.

Ha An

Source: https://vtcnews.vn/ong-tran-viet-tan-thuong-hieu-viet-tu-tin-ke-chuyen-minh-bang-di-san-van-hoa-ar986366.html