The Vietnam Creative Advertising Awards - Van Xuan Awards 2025 has officially been launched to honor outstanding advertising ideas with practical applications and to define the identity of the Vietnamese advertising industry. This is the third consecutive year the award has been held, contributing to the growth of the Vietnamese advertising industry and spreading positive values within the community.
Commenting on the competition, Mr. Tran Viet Tan, Deputy Head of the Organizing Committee of the Vietnam Creative Advertising Awards - Van Xuan Awards, Vice President of the Vietnam Advertising Association and Chairman of the Board of Directors of VINAMA Media Joint Stock Company, said that Vietnamese brands are becoming more confident in telling their stories through cultural heritage, both preserving their identity and integrating the best of international creativity.
Mr. Tran Viet Tan - Deputy Head of the Organizing Committee of the Vietnam Creative Advertising Awards - Van Xuan Awards.
Looking at the Vietnam Creative Advertising Awards – Van Xuan Awards, initiated by the Ministry of Culture, Sports and Tourism , we can see that the journey of honoring products with strong national identity is spreading increasingly strongly.
As shared by Mr. Tran Viet Tan, Vietnamese brands are becoming more confident in telling their stories through cultural heritage, preserving their identity while integrating the best of international creativity.
From Biti's Hunter's "Go to Return," VinFast's "Intense Vietnamese Spirit," Sun Group's "Honoring Heritage, Creating Wonders," Vietnam Airlines ' "Soaring High with Vietnamese Heritage," to Highlands Coffee's "Heritage in Every Cup of Coffee"... all showcase a modern, distinctive, and resilient Vietnam.
When the Ministry of Culture, Sports and Tourism initiated the project "Building and Promoting the National Brand: Vietnam Creative Advertising Award" for the period 2020–2030, not many people imagined the scale and impact this award could achieve. But for Mr. Tran Viet Tan – who has nearly 20 years of experience in the field of media and creativity – this is not just a task, but an opportunity for the Vietnamese advertising industry to have a national-level platform, imbued with the spirit of "Vietnamese Creativity – Spreading Value".
Building on its achievements over the years, the Vietnam Creative Advertising Award - Van Xuan Awards has become a leading national-level award in Vietnam for creative advertising. In 2023, approximately 1,000 entries were received, attracting 200 brands and 150 domestic and international experts participating in the judging and mentoring process. In 2024, this number increased to over 1,200 entries and 350 brands. By 2025, the target is 1,500 entries, approximately 400 participating brands, and nearly 200 experts.
Mr. Tran Viet Tan presents the award to the winning brand at the Van Xuan Awards 2024.
In 2025, the Vietnam Creative Advertising Awards - Van Xuan Awards will continue to mark a strong development with the Gala ceremony and awards presentation scheduled to be held at Nguyen Hue Walking Street (Saigon Ward, Ho Chi Minh City) for three days from December 19th to 21st, 2025, along with a series of accompanying and promotional activities.
In particular, in 2025, many professional activities will be organized systematically and on a large scale: the international forum "AI in Creative Advertising: From Data to Emotion" bringing together more than 400 domestic and international experts; the Career Guidance Forum for the Creative Advertising Industry with more than 30 businesses, over 1500 students and the creative community participating; and the final judging round at Le Meridien Saigon with the participation of nearly 100 members of the judging panel who are leading experts in the fields of creative advertising, communication, and branding.
As the Deputy Head of the Organizing Committee of the Vietnam Creative Advertising Awards, Mr. Tran Viet Tan is known by the media as "the sower of Vietnamese creativity" because the Awards not only honor but also nurture and inspire the aspirations of the younger generation of creatives.
Deputy Minister of Culture, Sports and Tourism Trinh Thi Thuy presented a certificate of commendation from the Ministry of Culture, Sports and Tourism to Mr. Tran Viet Tan.
Mr. Tran Viet Tan believes that: "Creativity is not about creating the newest thing, but about finding a way to make people believe and feel ." With that philosophy, each season of the Van Xuan Awards tells a different story, combining professional expertise with touching the emotions of the public.
Mr. Tran Viet Tan has always been involved in events related to the Culture, Sports, and Tourism sector.
Amidst the ever-evolving global advertising industry, the Van Xuan Awards are gradually becoming a landmark representing Vietnamese creativity and ingenuity. Besides honoring outstanding advertising campaigns, the Awards also serve as a platform connecting businesses, artists, experts, and the public—people who share the belief that "creativity can make the world a better place."
For Mr. Tran Viet Tan, this journey continues with faith, perseverance, and the aspiration to elevate Vietnamese brands using the intellect, identity, and emotions of the Vietnamese people, creating a launching pad for groundbreaking ideas, while connecting the creative community and businesses both domestically and internationally; hoping to make the Van Xuan Awards a legacy for the Vietnamese advertising industry.
Mr. Tran Viet Tan is the Chairman of the Board of Directors of VINAMA Media Joint Stock Company – a leading enterprise in the OOH (Out-of-Home) advertising field. He is also the Vice President of the Vietnam Advertising Association, the Vice President of the Ho Chi Minh City Motorsport Federation, and the Deputy Director of the Ho Chi Minh City Sports Talent Support Fund…
With numerous achievements in his field of work, Mr. Tan has received many prestigious awards and certificates from both central and local authorities.
Ha An
Source: https://vtcnews.vn/ong-tran-viet-tan-thuong-hieu-viet-tu-tin-ke-chuyen-minh-bang-di-san-van-hoa-ar986366.html
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