Misleading AI content has included fabricated facts, medical advice and celebrity death hoaxes, raising new concerns that the technology could worsen the problem of online misinformation.
Concerns about floating websites using AI to spread fake news have become a reality. Illustration photo: GI
The two reports were released separately by NewsGuard, a company that tracks online misinformation, and ShadowDragon, a company that provides resources and training for digital investigations.
“Readers are increasingly distrustful of news sources, in part because they can’t tell the difference between a trustworthy source and a non-trustworthy source,” Steven Brill, CEO of NewsGuard, said in a statement. “This new wave of AI-generated sites will only make it harder for readers to know who is providing them with news, further undermining trust.”
NewsGuard identified 125 websites, ranging from news to lifestyle information and published in 10 languages, with content written entirely or primarily using AI tools.
The sites include a health portal that NewsGuard said has published more than 50 AI-generated articles offering medical advice.
NewsGuard said the sites were often flooded with ads, suggesting the inauthentic content was created to “clickbait” ads for the site owners, who were often completely anonymous.
Inauthentic content was also found by ShadowDragon on websites and social media, including on Instagram and in Amazon reviews. The company also pointed to several Instagram accounts that appeared to use ChatGPT or other AI tools to write descriptions under photos and videos .
To find examples, the researchers looked for blatant misinformation and canned responses often generated by AI tools. Some sites even failed to remove information that their AI content warnings generated after being asked to write articles containing misinformation or harmful content.
ShadowDragon found such messages on the job social network LinkedIn, in posts on Twitter, and on many other social networks. Some of the Twitter posts were published by bots, such as ReplyGPT, that automatically respond to user comments.
Hoang Hai (according to NewsGuard, NYT)
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