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Sustainable business development from cultural management

For businesses to develop sustainably in the context of a constantly fluctuating market and rapidly changing technology, the factors that make the difference are not only products or prices. Besides focusing on their products and services, businesses need to pay attention to organization and operation, considering this as an internal factor promoting sustainable development.

Báo Đồng NaiBáo Đồng Nai19/07/2025

For Chinh Nam Construction Design Joint Stock Company (Tran Bien ward), focusing on human factors and building corporate culture is always a concern.
For Chinh Nam Construction Design Joint Stock Company (Tran Bien ward), focusing on human factors and building corporate culture is always a concern. Illustrative photo

According to enterprises, the human factor is the key factor, building corporate culture starts with the owner, the company leaders and must build a reasonable roadmap for themselves. Establishing a clear mission, strategy, practicing ethics, discipline and building internal trust must all be based on the core foundation of corporate culture.

Must have a clear strategy

According to Dr. Le Nhu Thach, Chairman of the Board of Directors of BCONS Construction Investment Joint Stock Company ( Ho Chi Minh City), cultural management is not a soft or emotional matter, but a comprehensive, systematic and clearly disciplined management strategy. Culture does not only exist in words, but must be concretized in daily structure and activities.

According to Mr. Le Nhu Thach, the culture of compliance is the basic foundation to ensure stable operation of the enterprise. This is the stage where all members need to follow the correct procedures and regulations, creating unity and discipline throughout the system. It is necessary to create a creative culture when the enterprise encourages the spirit of innovation, is willing to experiment and accept mistakes to learn. For the leadership level, it is necessary to inspire, lead with trust, spread positive values, and build a deep connection between people and the organization. By doing these things, the enterprise will not only be successful, but also be proud of nurturing and spreading humanistic values.

Thanks to persistent application of the above factors, BCONS has continuously developed strongly. In 2024, the company achieved revenue of more than 9 trillion VND; in 2025, it is expected to reach 14 trillion VND. The bold goal that Mr. Thach set is to reach revenue of 1 billion USD by the end of 2026, early 2027.

Businessman Dang Van Thanh, Chairman of the Board of Directors of Thanh Thanh Cong Group, commented that in a market economy , corporate governance is extremely important. If we understand this issue, we can improve our competitiveness.

In business management, Mr. Thanh believes that it is necessary to create competition, because without competition, there will never be development, without competition, there will never be progress, and without guidance, there will never be good performance. Entrepreneurs must build their core values, consider them as orders, lifelong responsibilities. To develop sustainably, businesses need to retain talented people around them, build a good culture, working environment, policies, and incentives for them to stick around for a long time. From there, managers need to be able to build different and appropriate policies for their businesses.

Developing a corporate culture is not a one-day affair, but a process of creation, adjustment and selection. Small results will be maintained and summarized, becoming the unique culture of each enterprise.

Building a cultured business community

Corporations, multinational enterprises or large Vietnamese enterprises all build sustainable development strategies, including their own corporate culture.

In Dong Nai , recognizing that, recently, enterprises have implemented activities to build culture for their agencies and units, especially small and medium-sized enterprises that want to grow. At Chinh Nam Construction Design Joint Stock Company (Tran Bien Ward), what this enterprise requires all employees is to set goals, make promises and strive to achieve them with specific results and timelines.

When there is a good working environment and culture, employees will wholeheartedly devote themselves to the business. In the photo: Production at a mechanical engineering enterprise in Dong Nai.

Director of Chinh Nam Company Tran Quang Huan said: "Trust - Tinh - Tam - Trung - Tien" are the core values of the company. This requires all leaders and employees to memorize and implement, which creates discipline and the result is steady development in each stage.

Business owners say that building a corporate culture is essential. Initially, it may seem restrictive to new employees, but over time they will become more attached to the company and develop their creativity. From there, businesses will always strive to implement programs to better connect with employees. At the same time, regularly organize training courses for employees through exchanges and discussions to form awareness of core values, towards the vision and mission of the business.

According to Chairman of Dong Nai Province Young Entrepreneurs Association Dang Quoc Nghi, to build a systematic enterprise, one must first build a clear organizational culture. Enterprises cannot grow by chaos, improvisation or relying on individuals. Vision needs to be established, mission needs to be communicated, core values need to be practiced and internalized into daily behavior. With more than 600 member enterprises, Dong Nai Young Entrepreneurs Association always encourages members to produce and do business responsibly and establish their own enterprise culture for sustainable development, contributing to building the local business community.

Van Gia

Source: https://baodongnai.com.vn/kinh-te/202507/phat-trien-ben-vung-doanh-nghiep-tu-quan-tri-bang-yeu-to-van-hoa-897376a/


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