To date, Da Nang has formed 9 tourism product groups to attract tourists including: festival/event tourism; cultural - historical tourism, entertainment; Beach tourism associated with resort real estate; night tourism; waterway tourism; eco-tourism, community, agriculture; MICE tourism; Golf tourism; Wedding travel.
Full convergence of competitive conditions and capabilities
Mr. Cao Tri Dung - Chairman of the City Tourism Association. Da Nang shared that in order to become an international tourism and event center, Da Nang needs to identify its core values and ability to make a difference compared to other destinations.
The first thing is that Da Nang always receives attention from the Politburo, Government, Ministries and Central branches on development orientation and investment of resources for the city. Clear evidence is that Resolution 43 has been creating motivation for Da Nang to develop three major pillars: tourism, high-tech industry and seaports.
Besides, the tourism business community in Da Nang always associates the responsibility of destination development with business development. Da Nang is one of the leading localities in coordinating destination development between state management agencies and the business community through the Tourism Association, the City Tourism Development Promotion Fund, as well as having Very good cooperation with other localities to increase competitiveness.
"The combination of tourism resources, infrastructure systems, and service facilities that create Da Nang's destination products is extremely different, creating a rare core value," Mr. Dung said.
Golden Bridge on top of Ba Na Hills - an attractive destination for domestic and foreign tourists coming to Da Nang.
Chairman of the City Tourism Association. Da Nang analyzes: There are few destinations that possess rich natural resource values (sea, coast, forests, mountains, rivers and lakes...); unique surrounding cultural heritages (Hoi An, My Son, Hue Ancient Capital Monuments, Royal Court Music...); has a complete infrastructure system, especially transportation infrastructure; A full, high-class service system, especially an outstanding product ecosystem of MICE tourism, contributed to Da Nang being recognized twice as Asia's leading festival and event destination.
In addition, Da Nang has many other advantages such as: friendly people, ideal living environment, diverse cuisine, reasonable costs... and especially the advantage of the "Livable City" brand. promoted to attract investors as well as tourists.
Explaining that Da Nang is a favorite destination for domestic and international tourists, Mr. Nguyen Duc Hoang - Sales Director of Fiditour Joint Stock Company said that to attract tourists, localities must ensure the work security – safe destination.
“In this respect, among the provinces and cities doing tourism in Vietnam, Da Nang does the best. Furthermore, Da Nang has the advantage of a heritage journey and connection journey. From Da Nang, you can easily move to Hoi An, My Son, Hue... so tourists often choose Da Nang as a place to stay," Mr. Hoang said.
The International Fireworks Festival is an event that attracts a large number of domestic and foreign tourists to Da Nang city.
Develop and perfect 5 pillar product groups
Mr. Cao Tri Dung outlined solutions for tourism products, markets and communication and promotion. In particular, for tourism product solutions, it is necessary to continue to develop and perfect 5 pillar product groups, including high-end marine tourism product groups; cultural and historical product groups; MICE tourism product group; Urban tourism product group and ecotourism product group of forests, mountains, rivers and lakes are developing in the west of Da Nang.
In particular, MICE tourism needs to be identified as a key product group because Da Nang has all the advantages to develop into an event center of international stature.
“In addition to the existing system of meeting and event products, Da Nang needs to host large multi-industry events at home and abroad; proactively organize sports competitions and music performances by stars to attract tourists and promote the destination brand to the world. Besides, it is necessary to prioritize the development of high-end and super-luxury service products to attract the demand for organizing personal events in Da Nang," Mr. Dung said.
Proposing market solutions, Mr. Dung said that the key markets for Da Nang tourism in the coming time will still be Northeast Asian and Southeast Asian countries. Convenient transportation, cultural proximity and the ability to meet a variety of needs for sightseeing, entertainment, entertainment, shopping... help Da Nang continue to be an attractive destination for these countries.
However, Asian tourists are quite familiar with Da Nang. Therefore, it is necessary to develop new, specialized products and continuous demand stimulation policies to retain this source of customers.
In addition, Da Nang also needs to continue investing in potential markets such as Western Europe, India, America, Australia, America, Russia... These are markets that love Da Nang's tourism resources and need to be Focus more on promotion.
Market development includes participating in Roadshows in domestic and foreign target markets; Organize field survey trips for travel companies (FAM trip) as well as media agencies (Press trip) at home and abroad; Participate in fairs, tourism exhibitions, and domestic and international events.
“It is necessary to study the characteristics of each market and tourist segment to design and select appropriate products and approaches. Demand stimulation policies, especially for MICE products and services, need to be designed to suit the nature of each market and time of year to bring optimal efficiency," Mr. Dung stated.
Destinations in Da Nang always innovate tourism products to attract visitors.
For communication and promotion solutions, more attention needs to be paid to "customer care" so that each tourist becomes an effective promotion channel for the destination. Conduct annual tourist opinion surveys to assess the level of satisfaction with the quality of tourism products and services; Based on that, make forecasts about the market situation and customer taste trends, as a basis for implementing market development solutions and building tourism products in accordance with new trends of the market. traveler.
Da Nang also needs to regularly organize information contests about the destination to both promote information widely and enhance interaction with tourists. In addition, it is necessary to coordinate with large traditional and online travel agencies domestically and internationally to carry out marketing campaigns to promote products and services at the destination; Invite famous and internationally influential people to come to Da Nang to experience and introduce the destination on personal social networking sites.
Meanwhile, according to Mr. Nguyen Duc Hoang, at tourism fairs in Vietnam, tourism promotion agencies of neighboring countries are always the largest booths to introduce, promote tourism, and attract tourists. visitors to these countries. However, Vietnam's promotion in general is still small and not highly synchronized. If you want to attract tourists, you must focus on promoting tourism in key markets, working with travel agencies in your country.
And Mr. Nguyen Minh Xoang - Director of Hai Van Cat International Travel Services Company said that being regularly chosen and sought after by domestic and international tourists... is an opportunity for Da Nang tourism. The tourism industry and businesses need to quickly seize opportunities to have promotional trips to promote and introduce more about the destination of Da Nang. At the same time, we should target certain key markets and focus on continuously introducing to tourists the potential, strengths, and products that Da Nang has, which is a destination tourists should choose for their trip. …
Ms. Truong Thi Hong Hanh - Director of the City Department of Tourism. Da Nang emphasized: Vision to 2045, Da Nang aims to become Asia's leading tourist destination, one of the centers of high-class, creative, green and smart marine and ecological resort tourism. and organize international conferences and festivals. To achieve this goal, in the coming time, Da Nang tourism will continue to promote lessons learned and results achieved, and focus on implementing the main directions and solutions outlined.
Applying technology to communication and promotion work
Mr. Cao Tri Dung - Chairman of the City Tourism Association. Da Nang believes that the city's tourism industry needs to continue to promote the application of technology in communication and promotion to bring high efficiency, including digitizing tourism resources and digitizing articles. Multilingual explanations used at attractions or integrated into smart travel applications; Developing websites and smart tourism applications specific to destinations, developing tools to automatically recommend local services; Develop content that matches tourist trends and tastes on social media channels...
Mr. Nguyen Duc Hoang - Sales Director of Fiditour Joint Stock Company proposed that Da Nang could make a handbook introducing destinations with culinary introductions, not only a printed handbook but also a website with a QR code to Visitors can easily log in and search for information. Each country uses a separate app.
