Developing green agriculture creates product brands.

Transitioning to green production models, reducing emissions, and ensuring transparency in the value chain are not only essential requirements in the face of climate change but also key to positioning Vietnamese agricultural products as brands in the global market.

Many Vietnamese agricultural products are aiming for sustainable development goals - Photo: VGP/Do Huong

Green agriculture is the foundation for building a national agricultural product brand.

In the context of increasingly stringent environmental, labor, and traceability standards, especially in major markets such as the EU, the US, and Japan, developing green agriculture is no longer an option but a mandatory condition for maintaining and expanding export market share. Green agriculture is understood as a production model that reduces greenhouse gas emissions, efficiently uses land, water, and energy resources, limits chemical inputs, and promotes a circular economy .

According to the Food and Agriculture Organization (FAO), transitioning to a sustainable food system is crucial for ensuring global food security and achieving the Sustainable Development Goals (SDGs). Many countries have incorporated carbon emission criteria, biodiversity conservation, and social responsibility into their systems for evaluating the quality of imported agricultural products.

Mr. Nguyen Do Anh Tuan, Director of the International Cooperation Department, Ministry of Agriculture and Environment, noted that for many years, agricultural growth has mainly relied on production volume and expansion of cultivated area. However, 2025 shows that the competitive trend has shifted towards "green value." Products certified organic, sustainable, or with low emissions are often priced 10-25% higher than traditional products. This reflects a change in global consumer behavior, as buyers prioritize environmentally responsible products.

A prime example is the shipment of "Vietnamese Green Low-Emission Rice" branded rice exported to Japan in 2025. Successfully entering this demanding market demonstrates that Vietnamese rice not only meets food safety standards but also fulfills requirements for reduced emissions and traceability. This is considered a significant step in elevating the brand image of Vietnamese rice.

Simultaneously, the ST25 rice variety – once awarded the title of "World's Best Rice" – continues to receive investment in building its international brand. Intellectual property protection, quality control of the raw material source, and the development of a synchronized value chain are helping this product maintain its position in the high-end market.

In the Mekong Delta, the "Green Innovation Center" project, implemented by Vietnam in collaboration with Deutsche Gesellschaft fur Internationale Zusammenarbeit (GIZ) from 2021-2025, has supported the rice and mango value chains by reducing emissions, optimizing inputs, and applying digital technology in traceability.

This model not only helps increase farmers' income but also creates opportunities for businesses to build product brands that meet export standards. When the entire chain – from cultivation, harvesting, processing to distribution – adheres to green criteria, the product has a solid foundation for brand promotion in international markets.

Besides rice, many localities are developing eco-agricultural models combined with experiential tourism, creating a "brand story" for their products. Cultural, local elements and environmental responsibility become added values ​​that help differentiate products in the market.

Positioning Vietnamese agricultural products in the global consumer trend.

Today's consumers are not only concerned with sensory quality but also pay attention to the production process and environmental impact of a product.

Certifications such as Fairtrade, Organic, Rainforest Alliance, or the Better Cotton Initiative's sustainable cotton standards are becoming "passports" for agricultural products to enter the premium segment. Participating in these systems helps businesses enhance their reputation, increase supply chain transparency, and access global distribution networks.

In Southeast Asia, Bloom Agro (Indonesia) has successfully built a brand of organic rice for export to the US and EU through a collaborative model with smallholder farmers and has achieved international certification. This story demonstrates that green agriculture is not only an environmental responsibility but also an effective commercial strategy.

According to Mr. Ngo Xuan Nam, Deputy Director of the SPS Vietnam Office, 2025 marks a new milestone for Vietnam as many businesses shift strongly towards low-emission production, circular economy, and regenerative agriculture. Large corporations in the food, seafood, and coffee sectors have announced carbon emission reduction roadmaps and invested in digital technology to manage their raw material areas.

The Vietnamese government is prioritizing the improvement of support mechanisms for high-tech and green agriculture, encouraging investment in traceability systems, land databases, and digital transformation in the agricultural sector. The development of agricultural product brands linked to geographical locations – such as geographical indications for Buon Ma Thuot coffee, Luc Ngan lychees, or Binh Thuan dragon fruit – is being promoted to protect product reputation in international markets.

The collaboration between the Ministry of Agriculture and Environment and international organizations, including the Food and Agriculture Organization, is contributing to standardizing production processes and enhancing value chain management capacity. This is a prerequisite for Vietnamese agricultural products to participate more deeply in the global distribution system.

Brand building should not be limited to individual products but should also focus on national branding. When international consumers recognize Vietnam as a country that produces sustainable agricultural products with environmental and social responsibility, export value will be sustainably enhanced.

Green transformation helps Vietnamese agricultural products move beyond the image of "exporting raw materials" and towards the high-value segment. This is also a way for the agricultural sector to adapt to new technical barriers, such as the EU's Border Carbon Adjustment Mechanism (CBAM) or requirements to combat deforestation.

The year 2025 clearly demonstrates a reality: green agriculture is no longer just a slogan but has become a reality through concrete models, transparent value chains, and internationally certified products. When green production is linked to brand building, economic value is enhanced while environmental protection is ensured.

Developing green agriculture is the path for Vietnamese agricultural products to conquer the world market with quality, responsibility, and sustainable value. When brands are built on a green foundation, products compete not only on price but also on reputation and trust – crucial factors in the modern global economy.

Source: https://baolangson.vn/phat-trien-nong-nghiep-xanh-tao-thuong-hieu-san-pham-5077702.html