Behind Zalo's record

(NLĐO) - By the end of the fourth quarter of 2024, the short video platform on Zalo had attracted 35 million regular users.

At the end of Q4 2024, the Vietnamese messaging platform Zalo announced that it had set a record with nearly 77.7 million monthly active users (MAU). Zalo records approximately 2 billion messages exchanged on the platform daily.

The 2024 summary report of the Ministry of Information and Communications also shows that Zalo currently leads the domestic social network market, holding nearly 70% of the market share.

To maintain its position as the leading messaging platform in Vietnam, Zalo is expanding its ecosystem from digital content and electronic payments to artificial intelligence in order to enhance the user experience.

Zalo Video , the short video platform on Zalo, has attracted 35 million regular users. The Zalo Mini App has reached 31 million monthly users, enabling businesses and developers to provide services and interact with customers directly on the platform.

Zalo messaging platform

Zalo also stated that it is supporting users with fast money transfers by integrating with banks such as BIDV , Vietinbank, MB Bank, Techcombank, TPBank, VPBank, OCB, VIB, HDBank, MSB, LPBank, and BaovietBank.

Accordingly, users can conduct transactions quickly and conveniently with just a few simple steps.

To enhance the user experience, Zalo actively applies AI to its technological solutions. The Kiki Auto assistant currently has over 1 million installations, accounting for 20% of the automotive market share in Vietnam. On average, one in five cars on the road uses Kiki Auto.

For the 2025 Lunar New Year, Zalo launched the AI ​​Sticker New Year Greeting Card feature, allowing users to create unique greeting cards. Previously, this feature was successful during the October 20th Women's Day (Vietnamese Women's Day), attracting 5 million card creations.

Zalo is a free messaging and calling application for mobile phones and computers, first launched in August 2012. After more than a decade, Zalo has consistently held the top position in the ranking of popular messaging applications in Vietnam, according to quarterly reports by Decision Lab.

To date, Zalo has coverage in all 63 provinces and cities of Vietnam (including remote areas and islands).

Source: https://nld.com.vn/phia-sau-ky-luc-cua-zalo-196250205164609283.htm